As time goes on, Apple, the de-facto emperor of tech, will lose more of its clothes. They haven't had anything new in 10 years and each year their keynotes get more typical and lacklustre. Yet, Cook is up there using all sorts of superlatives, doing cargo cult innovation.
I guess you missed Apple Watch (which basically invented its category and leads it by a wide margin), and AirPods (also leads its category by a wide margin), and the M1 (instantly made a joke out of Intel) and most of the history of the iPhone. Kinda makes one wonder what else you've missed. Such as, basically everything. "De facto" is not hyphenated, btw, nor did you use it correctly.
* Android Wear OS: Released June 2014
* Pebble Time (color): February 24, 2015
* Apple Watch 1: April 24, 2015
I wouldn't say they "invented" the category.