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Netflix is not a tech company (2019)

ben-evans.com

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Re: Netflix is not a tech company (2019)

#91

We should stop thinking in terms of "tech companies" and think of them in terms of "companies that use tech with a high degree of success". Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. Also, with the right incentives and management it is possible, although hard, for legacy companies to start using tech better to compete.

I think it's still a useful category, but we need to be careful with it, because "tech" is a moving target that only includes what's novel.

As an example, pencils are an excellent technology for writing. (Petroski's "The Pencil" and "The Evolution of Useful Things" are great reads on how much innovation it takes to make something mundane.) But Faber-Castell is definitely not a tech company. Similarly, ~100 years ago, electricity was novel. Fortunes were made starting and investing in electricity and electrical-adjacent companies. Now it's mundane.

Dealing with novel technology requires different skills. Both for the specific technology involved and for wrangling things that are less well understood and keep changing. A good example is the IT department and what they are and aren't responsible for. The breakroom toaster? Nope. The breakroom wifi? Yup. The breakroom TV? Well, that depends.

For me the useful dividing line for "tech company" is where novel, volatile technology is at the heart of their business and vital to their success. That doesn't last. And indeed, the markets have been too generous about pretending certain things are tech companies. Most notably, WeWork, but I'm sure here folks here can name plenty more.

Re: Netflix is not a tech company (2019)

#92

We should stop thinking in terms of "tech companies" and think of them in terms of "companies that use tech with a high degree of success". Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. Also, with the right incentives and management it is possible, although hard, for legacy companies to start using tech better to compete.

> Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. "X makes money, therefore they are not a tech company" seems rather oversimplified in the same way "X is a tech company" is oversimplified. Actually, it seems oversimplified to the point of maybe not being so useful. I think the way most people would define "tech company," if they were pressed…

To me “tech company” also usually implies that the company has replaced some older thing with a newer technological solution. I think that’s why Netflix intuitively feels like a tech company, even though all the other TV/movie home distribution companies (cable TV, satellite TV, pay per view, even physical media sales/rental, etc.) have always used advanced technology. Netflix is just the company that’s most famously associated with the introduction of the newest mainstream technology for distributing TV and movies: Internet VOD.

Re: Netflix is not a tech company (2019)

#93
post #84

I used to read a lot of writing like this and still do (tech strategy newsletters--Stratechery, Benedict Evans, etc) The hazard of reading stuff like this is that it makes the world seem much more orderly and predictable than it is. Case in point: Zoom. "Videoconferencing is a commodity". "Distribution is all that matters". And all of a sudden, someone does this "commodity" a lot better, without the pre-existing netw…

I use Apple TV. Netflix does have better user experience (in terms of playing videos) than Prime Video, HBO Max, Hulu for me. It plays faster, seeks faster, properly does Dolby Vision / HDR when the content has it and has different language subtitles. It animates properly from one screen to another (in stark contrast to Prime Video). The content exploration and navigation is something to be desired, but comparing to…

100% agree. Prime video is garbage through and through. I much, much prefer Netflix.

I think Benedict's larger point is correct that I might put up with shitty Prime streaming because I want to watch what's on it. But it's not a delight. No way. And in the long term, that shit matters. The joylessness creeps up on you over time, until eventually you're left with Eclipse, Windows 10, or Android scrolling. Your NPS scores fall off a cliff, you get zero word of mouth, no lines outside of stores, nobody talking about it on social media/news/etc. and then everyone acts like it's some big shock.

It's not fun!!

I think Tesla, Apple, and Netflix all really get this.

Re: Netflix is not a tech company (2019)

#95

We should stop thinking in terms of "tech companies" and think of them in terms of "companies that use tech with a high degree of success". Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. Also, with the right incentives and management it is possible, although hard, for legacy companies to start using tech better to compete.

> Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. "X makes money, therefore they are not a tech company" seems rather oversimplified in the same way "X is a tech company" is oversimplified. Actually, it seems oversimplified to the point of maybe not being so useful. I think the way most people would define "tech company," if they were pressed…

Most people wouldn't consider car companies tech companies, but they definitely do R&D and directly sell the technology that results from that inside their cars.

Probably because people don't even have a good definition of "tech". Everything we use is tech. Even books. Some of it is old, some of it is new. But people's definition of tech mostly centers around when they were born.

As a software developer, I mostly care if a company considers their software a competitive advantage. Because they're more likely to treat me well. This is also similar to how I tend to define tech companies: companies that view tech as a competitive advantage. So they aren't just buying stuff off the shelf - they're figuring things out in house, regardless of what they sell.

Re: Netflix is not a tech company (2019)

#96

Earlier quoted context omitted.

I was thinking the same, but you said it better. How many "non-tech companies" are non-tech companies simply because they're too disfunctional to use technology effectively? Think of your bank with its shitty password rules, only offering 2FA using SMS, and no useful APIs; that's a non-tech company. They either aren't aware of their lackluster technology, or are unable to organize themselves well enough to improve it…

Banks are run by the bankers and the tech team is typically very second fiddle. I work in fin tech.

This varies greatly by size and age of the bank.

Re: Netflix is not a tech company (2019)

#97
>all of the questions that matter are TV questions.

I wish ben would do a little more research. Netflix imo very much is a tech company. they released an entire x.509 certificate orchestration framework. HBO and Disney to my knowledge havent released any devops tooling.

https://netflixtechblog.com/introducing-lemur-ceae8830f621

Re: Netflix is not a tech company (2019)

#98
post #83

Earlier quoted context omitted.

> Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. "X makes money, therefore they are not a tech company" seems rather oversimplified in the same way "X is a tech company" is oversimplified. Actually, it seems oversimplified to the point of maybe not being so useful. I think the way most people would define "tech company," if they were pressed…

Is Dell really a tech company though? Does selling computing hardware really count as tech these days since Apple would definitely end up being a tech company under that definition - even with all the other revenue streams it has I think being one of the largest manufacturers of computing hardware would automatically qualify them. I personally consider "tech companies" to be companies with tech I find interesting to…

I’m confused by how at the very end of your comment you seemingly switch to only considering the tech stack of a company’s online ordering system, which seems to me to be always completely irrelevant to whether a company would be considered a “tech company.”

Re: Netflix is not a tech company (2019)

#99

Earlier quoted context omitted.

> Ultimately any company that makes money is not a tech company because pure technology on its own does not make a business. "X makes money, therefore they are not a tech company" seems rather oversimplified in the same way "X is a tech company" is oversimplified. Actually, it seems oversimplified to the point of maybe not being so useful. I think the way most people would define "tech company," if they were pressed…

I like this definition, but I think it breaks down even if you're not trying to be clever. AWS is a tech company. Amazon is not a tech company, it's a retail store. But AWS isn't actually an independent company, it's just a division of Amazon. So we've got a retail store hiding a massive tech company because the retail store is even more massive. I think this is less a flaw of the definition and more a sign that Amaz…

I generally agree with you here, since it seems like "tech" or "not tech" should be based on services actually provided (ie selling physical books online isn't really tech).

Except, many of these companies have a second, b2b service that they're cultivating as a goal unto itself: customer attribution, identification, aggregation, etc. Companies like goPuff (or Amazon, but Amazon has a hand in everything so is more complicated for this example) have a core "not really tech" service of online ordering of human-delivered goods, but they are actively working to turn all of those engagement/sales/preferences info into a packaged product they can sell to brands and marketing companies, which is at its core, data aggregation and analytics as a service...so "kinda tech"?

Re: Netflix is not a tech company (2019)

#100

Earlier quoted context omitted.

I was thinking the same, but you said it better. How many "non-tech companies" are non-tech companies simply because they're too disfunctional to use technology effectively? Think of your bank with its shitty password rules, only offering 2FA using SMS, and no useful APIs; that's a non-tech company. They either aren't aware of their lackluster technology, or are unable to organize themselves well enough to improve it…

I think it is pretty easy to define tech company. Is the IT/Software Dev a profit center or a cost center, easy as that.

What about companies that aren’t remotely profitable at all? Isn’t that a huge portion of notable tech companies?
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