I remember back in the day when FaceTime was announced Apple made a big deal about it using standard protocols throughout the stack ( SIP and maybe WebRTC?) and dangled the hope that there could be 3rd party apps that connected with FaceTime. We were so young and naive then.
The presentation said something like they planned for it to be "open" or something. I believe that was the first the dev team had heard of it. People have guess that patents prevented it from actually being an open standard. Coincidentally, some of those patents expired in the last year or two and the last should expire this year. But I kind of guess the window has passed for it becoming open.
It’s moving there. They’re adding a web interface this year.