The ultimate issue is that underpinning every action is a value system. Value systems are opinions and are fundamentally not rational. Virtually every political disagreement is based on values, though most of the time people dont recognize it. Values determine priorities and priorities underpin action. For example some people feel that liberty (e.g. choice) is more important than saving lives when it comes to vaccine…
Disagree; value systems are the inputs to rationality. The only constraint is that you do the introspection in order to know what it is that you value. In that sense buying a stereo based on appearance is the right decision if you seek status among peers or appreciate aesthetics. It's the wrong decision if you want sound quality or durability.
I think the real issue is that people don't do the necessary introspection, and instead just glom onto catch-phrases or follow someone else's lead. That's why so many people hold political views that are contrary to their own interests.