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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#92

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#93
post #33

Earlier quoted context omitted.

On 1, I don't think it's a contradiction. It's opt-in by default, and to actually find the setting to opt-in, it's buried deep in the Play Services settings. That's how I read it.

It's opt-out: https://support.google.com/googleplay/android-developer/answ... Which undermines the whole premise of the article.

I just checked my Android device and the opt-out looks like this https://imgur.com/a/1aaN4Ko

I find interesting the UI, the user have to "enable" the opt-out, not enable the opt-in.

It shows how crucial can be this simple switch for the ad industry immoral surveillance status quo.

I guess the opt-out is disabled by default, I think I enabled it some time ago checking the phone settings.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#94
post #40

Earlier quoted context omitted.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

> I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps.

To think they won't solve motion sickness (or N other teething issues), like it's general AI vs. a problem of incremental improvement is a little short sighted.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#95

> However, if Mark Zuckerberg goes back on the drawing board to figure what went wrong, he’ll probably realize that data breaches and privacy awareness aren’t the causes of an impending downfall. > Instead, a lack of effort in developing their own operating system a decade ago might be Facebook’s biggest regret. And this has come back to bite them today. Crazy that it came to this.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

Oculus uses Android. What are they using their own OS for, and what is it called?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#96

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

I wonder how big the hit is from paid app installs via facebook ads. This is a much bigger market than a lot of people understand, and it's nontrivial to track conversions unless you have that mobile app ID.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#97
post #50
post #40

Earlier quoted context omitted.

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

> Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. What do you think it's a matter of then? I guess I would add latency to the list, but those 3 metrics seem to capture the difference in visual perception between vr and the real world?

I'm someone who's used a fair bit of VR. I never really got motion sick, but initially (a few weeks) I did feel somewhat disoriented and at one point almost lost my balance. For me what caused it was the dissonance between what my eyes and my inner ear were telling me regarding my movement and orientation.

However, I've noticed that with time my brain seems to have learned that VR is a different mode. I no longer get dizzy from it, but I feel a strange numb feeling in the back of my head. It's like my mind knows not to trust my eyes anymore for balance when in VR.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#98
post #41

Earlier quoted context omitted.

It's not just substack. It's a plague that has infected regular journalism; they're just more cunning in disguising it. Think about all the "Sources say" articles you've read at 'respected publications' over the past few years. How many of them turned out to be true or collaborated?

"How many of them turned out to be true or collaborated?" The overwhelming majority have turned out to be true. So, what now? The faux equivalency "they're all the same" (usually pointing to a tiny, minuscule fraction of stories where something was errant) is exactly how we ended up with the rise of overtly fake news. In the same way we have normalized politicians who lie overtly and repeatedly by casting them all th…

> "Some random guy posting thoughts on Substack has remarkably turned into anti-"MSM" advocacy. Amazing."

I wonder if there's a snappy name for this fallacy that professionals are somehow responsible for the failings of amateurs. It's pretty common.

- Blogger writes poorly researched post -> "mainstream journalists are much worse"

- Crypto project is fraud -> "banks are the real scams"

Applying this logic to the tech industry, we get:

- Random Wordpress plugin is poorly designed -> "the real incompetents are software engineers at FAANGs"

I mean, it might be true, but there's really no relationship between the two and it doesn't absolve the amateur.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#99

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

> And people log into these apps to use them.

Yes, but Apple doesn't allow apps to show ads directly, iiuc.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#100
post #50

Earlier quoted context omitted.

> Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. What do you think it's a matter of then? I guess I would add latency to the list, but those 3 metrics seem to capture the difference in visual perception between vr and the real world?

I'm someone who's used a fair bit of VR. I never really got motion sick, but initially (a few weeks) I did feel somewhat disoriented and at one point almost lost my balance. For me what caused it was the dissonance between what my eyes and my inner ear were telling me regarding my movement and orientation. However, I've noticed that with time my brain seems to have learned that VR is a different mode. I no longer get…

I've tried to use VR on a treadmill and immediately regretted it every time.

It's too bad, because I would really like to be able to do virtual walking tours of places while on the treadmill, but as soon as the camera moves anywhere but where I'm looking at the time, I want to vomit.

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