They did the right thing if their goal was to move Erlang developers to Elixir. Not so much if they aimed to onboard Java or C++ developers. If they did, GenServer had to look like a Class like and they would use { } instead of do end. Strangely it seems that they aimed to Ruby developers (like me). That's why they picked do end and similar names for modules and functions. But Ruby developers wouldn't mind a GenServer looking like a class with proper function names instead of atoms in argument lists.