Honestly, I can't really browse on my phone anymore. I'm... spoiled by FF + uBlock and I can't tolerate all the distractions. Will we ever get enough traction on either blocking mechanisms or stop shoving ads everywhere? Will the general public experience the pleasures of an ad-less internet? P.S. I'm on an iPhone, blockers failed me so far. Thanks for the suggestions fellas.
If people try to encourage too much radical change with how ads are distributed, I fear that the advertising agencies will panic and all start to do what YouTube does, which is to serve the ads from the same domain as the content, rendering all domain-based adblocking useless. At that point, the only thing between the general Internet and ads will be uBlock, and if Google obtains complete control of the WebExtension standards, I'm not sure there would be anything else we could do.