Earlier quoted context omitted.
I mean, I agree with you, and I guess the "surely Apple is not blatantly lying about being unable to read the content of your communication" argument has eroded a bit after Zoom's behaviour. But the penalties (both in terms of reputation and in terms of monetary fines) for this kind of misbehaviour are already large, and are likely to increase over time, and it seems an unnecessarily extreme risk for these companies…
I don't... did you even read TFA? All the order says is that they can't lie about it again. They don't have to pay anything, they don't have to actually fulfill their prior claims, and the other parts of the agreement they likely already comply with, and if not it'll be quite cheap (relatively) to do so.
Yes, I did. Thanks for asking.
> They don't have to pay anything
Yes, but they endured reputational damage, and companies hypothetically lying about it now could reasonably expect to have to pay something in future enforcements, which is what I was trying to get at in my previous comment. Reading it now, it was really sloppily worded by lumping together those things, but I'll leave it as it was so that the rest of this thread makes sense.
> they don't have to actually fulfill their prior claims
Given that they don't claim it any more, I'm not sure that they could be forced to start doing it -- put another way, not having E2E encryption is not a crime as long as you don't claim to have it.