Earlier quoted context omitted.
> I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. What's so awful about TV ads? I'd be fine with seeing more "mainstream" ads if the tradeoff was no targeting/tracking.
>the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime
The financial barrier of entry of TV & print advertising is a very effective filter against scams. I have yet to see scam ads for fake tech support or "win an iPhone by filling a survey" or some "free" trial which uses unreadable fine print to sign you up for something very expensive, but those are commonplace online.