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Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…
Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
The other interesting thing about this one, is that they dont even attempt to license content do they? They dont have any content costs? Theres been this fake (steal) it till you make it, wild west approach to growth. Youtube, Buzzfeed, Imgur. You just host anybodys content regardless of if the poster is the owner, and once you get to scale, then you handle copyright and creating your own content so you arent as depe…
Every time Facebook is buying something I feel sad and imagine Facebook like the black plague that will swallow that normal organism.
Earlier quoted context omitted.
The other interesting thing about this one, is that they dont even attempt to license content do they? They dont have any content costs? Theres been this fake (steal) it till you make it, wild west approach to growth. Youtube, Buzzfeed, Imgur. You just host anybodys content regardless of if the poster is the owner, and once you get to scale, then you handle copyright and creating your own content so you arent as depe…
GIPHY has agreements with pretty much all the major content studios, including ones historically protective of their content, such as HBO, the NFL and Disney.
I wonder if FB will ban porn on Giphy like how Verizon banned porn on Tumblr after that acquisition.
Any good alternatives to GIPHY?
These kinds of acquisitions intrigue me. what is valuation crieteria? from technical and innovation perspective, what part of it is worth millions?
Another commenter pointed out that Giphy is integrated into many products and buying Giphy is a way to get metrics about those products.
Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
Think of Giphy images as a giant, organically shared version of web tracking software. Which complements the coverage of the FB Pixel[2] well, as it worms its way into privacy-conscious areas they might not have FB Pixel coverage such as private communications and security/privacy-minded apps. And without implementing something like a proxy server to pre-cache/sanitize images and strip tracking identifiers in both directions, it's a tracking vector that's hard to keep out of your app without introducing user friction.
Given that cynical viewpoint, the valuation makes a ton of sense.
[1] https://support.giphy.com/hc/en-us/articles/360032872931-GIP...
[2] https://www.facebook.com/business/help/742478679120153?id=12...
Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…
The most ridiculous thing, I find, is that giphy on Slack prints your search term as well, so others can read it. That completely takes the fun out of the *.gif for me.