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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#91
post #80
post #77

Earlier quoted context omitted.

Magic Leap is really cool to use. That doesn't mean it's a feasible product for the mainstream.

Not with its playing-card-sized FOV it isn't

Counterpoint: I thought it was really, really cool when I tried it for a couple hours. I have no affiliation with Magic Leap. The Magic Leap unit I tried was a friend's (so it wasn't as though Magic Leap sent me a free unit to try out and therefore could have biased me).

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#92

I sort of always knew it was the job of VCs to hype up their portfolio, but i've never seen it as bare faced as when Benedict Evans was shilling Magic Leap saying things along the lines of "Magic Leap was the coolest thing I'd seen since the iPhone. It's now much cooler than that." and "I’ve had the Magic Leap demo. It was worth going to Florida for." Well that looks a bit silly now doesn't it.

Hey, Florida is a pretty interesting place!

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#93

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

I don't think it needs to be a matter of "hate" to observe that I've heard about this company so much but they haven't shipped hardly anything. I don't need to hate them (or anyone) to say that.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#94

> Citing COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus Right... because of Covid-19. As a counter example, Animal Crossing on the Nintendo Switch is doing phenomenal right now, in part due to Covid-19.

Products consumers enjoy at home are getting a big bump, Startups relying utterly on the VC cash gravy train less so.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#95
post #11
post #6

Earlier quoted context omitted.

I am not sure if financials really work out the way i assume, so i could totally be talking out of my ass here. But i have a feeling it could work as a really nice money laundering vehicle for investors (even though i dont think it was fully the case here), and the company doesn’t even need to be aware of it. You make X in dirty money, then invest it into a cool sounding company promising groundbreaking stuff that ha…

Is there some exception to money laundering rules I'm not aware of where the government doesn't investigate the source of cash if it is invested in a company from overseas?

There's always exceptions to rules if you're sufficiently (politically) powerful, e.g. the tradeoff of going after someone causes an unacceptable loss to someone higher up in your own chain of command.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#96
post #77

I sort of always knew it was the job of VCs to hype up their portfolio, but i've never seen it as bare faced as when Benedict Evans was shilling Magic Leap saying things along the lines of "Magic Leap was the coolest thing I'd seen since the iPhone. It's now much cooler than that." and "I’ve had the Magic Leap demo. It was worth going to Florida for." Well that looks a bit silly now doesn't it.

Magic Leap is really cool to use. That doesn't mean it's a feasible product for the mainstream.

It seems a bit like the home console version of the Neo Geo to me. Once upon a time, I'd gladly shove large numbers of quarters into Neo Geo arcade cabinets. But when they stuck the hardware into a consumer model, with its huge price tag, my thought was, "If a rich friend bought one, I would enjoy playing with it at their house."

I suspect that the big difference here is, this being 1990, SNK didn't have nearly as much access to investment money from rich people who don't understand the what entertainment budgets look like for the other 99.99% of people. So it was never hyped as anything but a luxury product.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#97

> Citing COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus Right... because of Covid-19. As a counter example, Animal Crossing on the Nintendo Switch is doing phenomenal right now, in part due to Covid-19.

Nintendo is a well-established company with a solid platform for its Switch that sells millions of units. They've been doing this for a little while longer tbf.

I get the sense that "shifting focus" means that Magic Leap were so focused on the hardware that they didn't really think concretely about bringing a viable platform to market, or something like that. I just don't understand how a company raises that kind of money and gets totally exposed during a financial crisis like this. Did they really raise that much money without a concrete go-to-market strategy?

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#98

> Citing COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus Right... because of Covid-19. As a counter example, Animal Crossing on the Nintendo Switch is doing phenomenal right now, in part due to Covid-19.

Products consumers enjoy at home are getting a big bump, Startups relying utterly on the VC cash gravy train less so.

My point is that the Magic Leap CEO made it seem like there is a lack of consumer demand for gaming / entertainment products, due to a lack of job / financial prospects during Covid-19.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#99
post #18

Will VR/AR join 3D TV in the consumer tech hall of shame?

VR is doing fine in gaming. The headsets are sold out everywhere and there are a lot of great games available. It won't overtake 2D gaming anytime soon but there's a healthy market.

Think VR has business applications. Training for example for manual, complex work. Data analysis possibly (exploring this at work).

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#100
post #20
post #11

Earlier quoted context omitted.

Is there some exception to money laundering rules I'm not aware of where the government doesn't investigate the source of cash if it is invested in a company from overseas?

Oh, if it is a foreign power, they arent laundering it to prevent the US government from discovering the source, they are doing it to prevent discovering the source from their own governments. Because those foreign actors wouldn’t be running away from taxes from the US, since those money were never in the US in the first place. Also curious on how it would work. If a rich foreign national decides to invest into a ran…

The US has many levers with which to find out where a foreign national's money comes from, simplest being to tie them up in a review of them being a possible security risk or not. This might be applicable too:

https://en.wikipedia.org/wiki/Committee_on_Foreign_Investmen...

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