Earlier quoted context omitted.
I think that this is true, though I have no numbers to back it up. He appeared to run a cost effective campaign. The endless free coverage provided by pundits and commentators who continuously mocked was transformed (by him) into a strength. He also made full use of social media to reach as many people as he could. I'd be hard pressed to name another candidate who so effectively used twitter. The slogan and the hats…
Populists win elections by scapegoating groups like Jews, socialists, intellectuals, Muslims, blacks or immigrants (depending on which year it is).
https://www.theguardian.com/society/2017/feb/21/outside-coas...
"“OK. You want to talk about Trump? I voted for Trump!” I asked him if he was pulling my leg. He laughed. “No way. I may be a Muslim, but I am a businessman first and I am not stupid. Many Muslims here did. Under the table.” He added with a big smile: “We are Americans. We have diverse views also.”"