Companies need to make money. People need to be paid good wages. I hate how people complain about paying for things that are useful for them. Most people expect things for free or very cheap and I blame the Apple App Store for that. Everyone expects their software to be free or $0.99 nowadays. Even $3.99 is considered too expensive. All this is doing is creating deflation in our industry. Software should be expensive…
At the same time, investors are demanding that their portfolio companies begin to take profits after years of blasting away money in favor of growth-at-all-costs.
In my SaaS company, we have also increased prices and changed product packaging to generate greater profits in the past year. Customers hate it, but if they could see inside the company, they would see as I do that the changes are necessary to remain in business.