Earlier quoted context omitted.
Reminds of all those times we are told that 'customers demanded X', as if we all stood outside supermarkets with placards saying, "We demand huge strawberries that don't taste of anything". The market does what helps the market, it often isn't good for people or the planet they inhabit - that's the story of our current era and customers need to demand change on that basis.
We did demand X though. The supermarkets had both tasteless strawberries and organic ones and we made our choice. Many supermarkets still have organic ones and we still pick the cheaper, larger, less tasty one.
I used to absolutely despise eating salad, I never knew why but I always just thought it was boring and I'd rather eat anything else; However, my girlfriend and I wanted to buy produce that wasn't wrapped in plastic so we started to shop at a local market held each week.
There we meet a Tongan farmer who grew everything using traditional methods, the biggest difference he said was that he used absolutely minimal irrigation (unless absolutely required due to drought at planting) and he also said that what made vegetables bitter was pesticides and it turned people off them (so I'm assuming he dind't use them). He said that the lack of pesticides and excessive water is what made his stuff taste so great, and his groups had to be a little tougher to survive so he believed they were healthier crops.
Anyway the guy was legit and he and his wife often held weekends where you could visit his farm and see everything, it was real deal.
The main point I wanted to make was that, while we were being produce from this guy, I noticed that I actually loved eating the salads, like became quite addicted to them, he even sold the flowers from all the vegetables and told us the best nutrients are found in the flours, they were delicious. Ever since we moved away and no longer had access to this guys produce, I went off them immediately again. I really dislike standard supermarket produce.