Apple is playing fairly dangerous game, positioning themselves as some kind of saint, or tron, fighting for the user.
Firing shots at all tech companies for collecting data can backfire at them. Like it does in this case. It shows that they’re likely overselling what they can do without your data, and to deliver they your data anyway - they just try to be quiet about it.
Of course there are different level of data collection, and I’m not making a call if what Apple is doing here is bad. But they have spent last few years building narrative that any data is bad, as it allowed them to differentiate themselves.
They built their marketing around it in last few years. But it’s likely that they won’t be able to deliver on it. With AI being hot and constantly needing more data to improve it, Apple needs to get this data somehow, and their narrative makes it hard, unless they’re willing to mislead their customers.