> To preface the article, I primarily work on, and prefer, back-end code. I've been involved in both web and software development for over 4 years now Cool, cool. To preface this comment, I'm a user experience designer, and I've been doing web software development and design for over 20 years. In reality, your conjecture turns out to be largely untrue. Visual design quality does have an impact. Main principle you wan…
> Basically, users perceive your product to be more usable if it's aesthetically pleasing. On the other side, it will be less usable while i have to relearn how to use it. This is not an issue if it happens from time to time, you pay upfront a decrease of productivity and will be rewarded greatly later on. But in the era of SaaS we are constantly subject to a stream of redesigns, sometimes small, other times global.…
For example, just a few months ago, Google used square rectangles for the search bar, and advocated "cards" with sharp corners in their material design standards. However, just recently, they updated gmail and google search to use rounded rectangles in the search bar instead of rectangles. Are rectangles better or worse than rounded rectangles? Yes? No? The answer is, it doesn't matter for usability. But because Google is so big and has such influence, now, if your site uses a rectangular search bar with sharp corners users will perceive it as "dated".
There are many similar examples of this. Microsoft's metro UI was cool and popular for maybe a full 6 months. Clean Helvetica font was everyone's aspiration, then Google pushed Lato, and now it's Robato, until they change their mind again. Small 11pt font used to be the norm, then very large readable 14pt font was the norm, and now we're back to something like 12pt. Single page applications a while ago were avoided, then became so popular they were effectively a pre-requisite, and now they should only be used "where appropriate".
I think Google make these changes not to make their site look good and refreshing, but to make everyone else's look old and dated.