Earlier quoted context omitted.
I think it is affirmative action for non-technical cofounders if you ask me. The non-technical cofounders who become VCs want to support people who remind them of themselves in the past. This is why founder dating is like dating at a tech school. There are many non-technical cofounders who bring nothing to the table except the desire to make a huge amount of money. That is something to work with, but it is by no mean…
But when a good part of your company involves marketing, blogging, content marketing, qualifying leads, talking to potential customers, supporting customers, dealing with advertising, going to conferences (where your target customer is,) that’s a huge amount of “non-technical” work that has to get done. Many technical founders consider a non-technical founder as somehow “less important” that the tech, but it’s defini…
And all the marketing skills in the world don't mean jack if you have nothing to sell.
A technical founder who can create a product and market it with average efficiency can still be successful, unlike a non-technical sales guru with no product.
So I'd say the technical person is till the more important one.
P.S We're also ignoring the fact that many technical founders are also great at marketing themselves. Unlike a non-technical one, who isn't technical by definition.