Earlier quoted context omitted.
I'll take that bet. The iPhone is going to keep printing money for the next 15-20 years at least. Apple is a 40 year old company, and they're still raking in the dough from their original product category.
15-20 years? How are you SURE that smartphones will still be a thing in 20 years? Let alone that Apple will still be the hip premium brand? 20 years is a LONG time. The average lifespan for an S&P 500 company is less than that these days.
And that comes down to the culture and mindset of the company. Which given that they have Apple University and have an executive team which very much encapsulates the “Apple Way” isn’t going to change.
Yes there are plenty of failed companies but very few aggressively defend their culture like Apple does. And culture rot for me is such a big part of failure.