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The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

9to5mac.com

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Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#91
post #82

I just browsed Apple's site to compare the models and it confused the heck out of me. https://www.apple.com/mac/compare/ The MacBook, new Air, and 13 inch Pro are roughly priced the same with very few discernible differences. An average buyer would be very confused.

Best comparison chart I've seen so far: https://www.theverge.com/circuitbreaker/2018/10/30/18042744/...

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#92

My first reaction to the new MacBook Airs was, gee I could use that to replace my 15” 2015 MBP. I’ve been wanting a machine with TouchID, but I don’t like the touch bar and like a physical escape key. With cloud work becoming more prevalent, maybe 2 cores and 16 GB is enough.

Just ordered one for dev work. Hopefully it’s enough.

I almost did as well, and then I saw that they are equipped with the "Y" series of CPUs, so extremely underpowered 5W-limited series that normally goes in the basic Macbook or fanless tablets. It looks like they have completely neutered the CPU in the Air, where it no longer is a machine intended for anything more than light web browsing. It really shouldn't be called an Air - more like Macbook XL(Or Max, or whatever the current nomenclature is).

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#93

Earlier quoted context omitted.

>and I couldn’t be happier. Even with the keyboard? May I ask how fast you type (roughly) and whether you use it much for text input (such as emails) or programming?

It's funny how "the keyboard" actually identifies a number of issues, of which only one has been fixed: 1. The Memebar ("TouchBar") is thankfully gone. 2. If a single molecule of dust gets under a key, the key has a non-zero chance of no longer working. 3. The travel distance is basically non-existent, like typing on a squishier iPad. Seeing them deal with 1 in at least some capacity gives me hope that they will deal…

2 has been addressed by adding membrane under key caps and texturing bottom of key caps to push dust out.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#94
post #17

Not sure I agree that the Macbook is "an inferior machine at a higher price". At 12", it is the only <13" offering currently.

What do you gain with picking a 12-inch display over a 13.3-inch display?

My carry-on and camera bags have a pouch for this size laptop, originally the 11” MBA. The bags only cost a hundred each so I am not putting a large dollar value on a laptop that fits.

The smaller laptop is lighter, and when we have airlines aggressively enforcing 4kg limits on carry-on, every gram matters. I put my chargers in checked baggage, while my camera, lenses and laptop live in carry-on.

An extra 200g of laptop means leaving behind part of my camera. Not price sensitive about one-off purchase, but I am price sensitive about more frequent purchases!

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#95

Earlier quoted context omitted.

Just ordered one for dev work. Hopefully it’s enough.

I almost did as well, and then I saw that they are equipped with the "Y" series of CPUs, so extremely underpowered 5W-limited series that normally goes in the basic Macbook or fanless tablets. It looks like they have completely neutered the CPU in the Air, where it no longer is a machine intended for anything more than light web browsing. It really shouldn't be called an Air - more like Macbook XL(Or Max, or whatever…

Yeah, MacBook 13" would have been a better product name. I've read contradictory things online for the projected performance of the i5-8200Y chip. The good news might be it's actually 7W and it has a fan. Maybe we can expect performance closer to the MB pro nTB 13".

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#96
post #87

Earlier quoted context omitted.

imho that is some serious rationalization. you likely don’t see yourself as a flashy person so you have to construct a reality where the phone is the extreme of that — anonymous. i have news for you. for anyone that does care, you can tell an iphone X all the way across the bar.

Why are you criticizing someone's personal aesthetic preferences? So you think that the iPhone X isn't understated. Doesn't mean that someone who disagrees is doing "serious rationalization" or "constructing a reality".

You've misread. I wouldn't dare to and I'm not criticizing someone's personal aesthetic preferences.

I'm commenting on their projection of their desired reality onto the real reality.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#97
post #87

Earlier quoted context omitted.

Why are you criticizing someone's personal aesthetic preferences? So you think that the iPhone X isn't understated. Doesn't mean that someone who disagrees is doing "serious rationalization" or "constructing a reality".

You've misread. I wouldn't dare to and I'm not criticizing someone's personal aesthetic preferences. I'm commenting on their projection of their desired reality onto the real reality.

What real reality are you referring to? That the iPhone X looks flashy? Thats not an objective truth, its taste.

If someone likes driving Corvettes because they think it looks anonymous and non-descript. Who are you to tell them they're wrong. Its their opinion.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#98
post #12

The article is wrong when it says: Absolutely nobody who knows anything about Macs – or computers of any kind – is going to recommend that they buy the old model. Two things better on the old model: keyboard and MagSafe. I'm glad I own an older Macbook Pro Retina. I'd always have "keyboard anxiety" with any of the new models: is this the day my keyboard fails? And: do I dare take my laptop outside? Will airborne dust…

I bought a 2017 MBA for $800 a couple of months back for my wife and, with all its faults, I think it's a better deal than the new 2018 MBA. Other than the outdated display, performance is perfectly adequate, and battery/trackpad/keyboard/SSD speed/ports are still doing great.

For friends who don't care about how pretty or color accurate their display is, the old Air can't be beat.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#99

Not sure I agree that the Macbook is "an inferior machine at a higher price". At 12", it is the only <13" offering currently.

i think you're making the author's point for him. it's an inferior machine in every way except for an inch of screen size. People are willing to pay extra for a marginally smaller computer, and apple is happy for that.

Size is a big feature though.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#100

Earlier quoted context omitted.

i think you're making the author's point for him. it's an inferior machine in every way except for an inch of screen size. People are willing to pay extra for a marginally smaller computer, and apple is happy for that.

Size is a big feature though.

again, that's the whole point of the article - the MacBook/air/pro lineup is all about upsells, and they've managed to convert "smaller" into one of those upsells, where the 11" air used to be the cheapest model.
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