Earlier quoted context omitted.
There are massive warnings on the packs in New Zealand. I believe they can't use any branding at all on the packs in Australia.
They can include the brand name in Australia, but the format is precisely specified including valid fonts and sizes. Names are also regulated so they can't imply a health claim (like afaik "Mild"). It would be instructive to do an image search for "Australian cigarette packaging" if you want to see exactly what they look like. I gather a lot of smokers like to use boxes to put their cigarette boxes in so they don't h…
Also people buy smokes they like the taste of, the packaging/brand had/has no effect on what people buy.