Earlier quoted context omitted.
The other point was sites are often trying to address social issues with market solutions. Facebook's mission is social connection but its profit is attention bidding.
Maybe "stated mission"? Do you believe that Facebook's mission is actually social connection?
Exactly. I laughed out loud at how insanely cynical it is that they suggest that as their mission.
After reading it, you can almost hear Zuckerberg laughing and sneering, "dumb f___s".