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How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

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Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#91
post #8

This doesn't work anymore. All the ad platforms now require thousand(s) of users in a targeted audience.

Someone recently did this for my employer, but instead of targeting just the CEO they targeted every employee working here with a Facebook ad.

I have a lot of mixed feelings about it but at the end of the day I don't think they earned a good reputation with the stunt.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#92
post #32

Earlier quoted context omitted.

Of course, there are ways around this: you could make a copy of Facebook that doesn’t pin certificates.

True. Not for iOS though, atleast without a jailbreak.

> Not for iOS though, atleast without a jailbreak.

If you have persistence, no jailbreak is needed. Would require you to binary patch the executable then resign the binary using your own Apple Dev account. Far from trivial, but still doable and without Jailbreaking.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#93
post #8

This doesn't work anymore. All the ad platforms now require thousand(s) of users in a targeted audience.

Someone recently did this for my employer, but instead of targeting just the CEO they targeted every employee working here with a Facebook ad. I have a lot of mixed feelings about it but at the end of the day I don't think they earned a good reputation with the stunt.

Are you sure it wasn't just some larger set that included everyone at your firm? E.g. everyone in your industry, or everyone at your office park?

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#94
post #56

Earlier quoted context omitted.

if you have android you can get Netguard from github [0]. Its from the Xprivacy dev; functions as a firewall (VPN), w/o root. The github version supports ability to load Hosts file that can block domains (ads) - like the hosts files used by Ublock. This generally blocks ads across the OS. iOs should have something similar. https://github.com/M66B/NetGuard/releases

I just tried that and reddit/facebook/chrome still showed adds.

The goal of NetGuard is to function as a Firewall to limit apps ability to phone home without consent. The host file feature will block most in-app advertising and provide some protection for web browsing. Ads within facebook can be blocked using custom host filed within Ublock/Umatrix. I dont know about ad-blocking within the FB app itself.

Generally, you should be using Firefox, not Chrome, with Ublock and/or Umatrix installed to maintain control of your web experience. FB web interface can be used and ads generally blocked. Reddit's native ads are served directly via first party URLs so it is tuff to block. Reddit's made changes for the advertisers and their new UI is meant to popularize Native ads.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#95
post #50

Earlier quoted context omitted.

not sure what to make of it to be honest. they showed resourcefulness, which is good. but there's more to being a good employee at that. esp at a startup beyond a certain scale.

Would Reddit still be considered a startup?

I'm with you. This is the same Reddit that's owned by the ~44th largest private company in the world?

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#96

Earlier quoted context omitted.

I'm curious then, do you know on what basis they made the decision that you did not have enough experience?

They wanted someone that had been head of search at a large company.

Sounds like they should be headhunting rather than advertising generally with unwritten, very specific requirements.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#97

Earlier quoted context omitted.

Someone recently did this for my employer, but instead of targeting just the CEO they targeted every employee working here with a Facebook ad. I have a lot of mixed feelings about it but at the end of the day I don't think they earned a good reputation with the stunt.

Are you sure it wasn't just some larger set that included everyone at your firm? E.g. everyone in your industry, or everyone at your office park?

Fairly sure; the ad was literally “hey _____ employees, please hire me!” with a video and everything.

I believe you can filter down to “works at X company” in the ad targeting. It’s possible they did some sort of other broader targeting, though.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#99
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

I didn't end up working for Reddit. I wanted the head of search position that was open, but they thought I didn't have enough experience. We talked about an IC role, but I would have had to move to the SF area (I live in DC) as they didn't allow remote employees. I couldn't justify uprooting my family (wife and 3 little kids) to move to a more expensive part of the country for less money than I can make in DC, even w…

I guess a bit more research was in order...
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