Earlier quoted context omitted.
I would flip that around on you: I think it is time that companies reach a point in their understanding of users' reaction to the bait & switch. The value of your service to a user isn't going to increase simply due to the passage of time or growth of your site. If they wouldn't pay for it on day 1, the odds are they won't pay for it after 2 years of using the service. If, in the process of trying to monetize your se…
"The value of your service to a user isn't going to increase simply due to the passage of time or growth of your site. " Yes it will. If that user uses your service every day, over time, it will be more valuable to them. Most services also don't just stay the same over time. More features are added and bugs are fixed, which adds to the value. "If they wouldn't pay for it on day 1, the odds are they won't pay for it a…
It has scaled wonderfully for Evernote:
"From the start, Libin modeled Evernote to be profitable at a 1% conversion rate ... Right now, roughly 2% of all Evernoters are premium customers ... Libin wants to maintain that rate at 5% or less. If people start converting en masse, 'that means our free product isn't good enough,' he says."
http://www.fastcompany.com/magazine/147/next-tech-remember-t...