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Google's Plan to Make Tech Less Addictive

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Re: Google's Plan to Make Tech Less Addictive

#91
post #86

Earlier quoted context omitted.

> My cynical read of this is that it's an attack on Facebook Yah, and hooray. Google may be more powerful and invasive even, but there's tons of reasons they have a less-manipulative, less-awful business model overall. Any successful attack on Facebook is a good thing. All these companies are bad, but Facebook is the worst of them. I'd say Facebook All these companies are shitty in certain ways, but some are shittier…

Why Google over MS? 5-10 years ago I'd agree, but not as much now. They are trying to be a cloud service company funded by enterprise and there's nothing inherently wrong with that as far as I can see. I'd also put Amazon below MS due to labor abuses that are not as prevalent at MS.

Okay, I think you're right. I'll edit my post. But it's super complex. MS has done extremely bad perverse dark-patterns with Windows 10 and has extended the level of ads-built-in beyond what was happening before. They seem to be trying to be as bad as Google and are just worse at it. And they don't seem to do as much redeeming things.

Re: Google's Plan to Make Tech Less Addictive

#93

My cynical read of this is that it's an attack on Facebook. Google has a giant attention platform in YouTube, but Facebook and Instagram are attention platforms. I think YouTube will decline a bit as a result of this, but the rest of Google - and the data collection of Android are untouched. If people become less addicted to their phones, they're still going to have their phone when they go to restaurants and take ph…

It is good if it's to Google's benefit because that means it's serious instead of a brand image campaign.

Re: Google's Plan to Make Tech Less Addictive

#94

My cynical read of this is that it's an attack on Facebook. Google has a giant attention platform in YouTube, but Facebook and Instagram are attention platforms. I think YouTube will decline a bit as a result of this, but the rest of Google - and the data collection of Android are untouched. If people become less addicted to their phones, they're still going to have their phone when they go to restaurants and take ph…

Cynically, they’re playing from big tobacco’s book, and this is like putting filters on a Lucky Strike. The product is the same, it can still be used the same way, and they only make money when it’s used that way. But now they have a shred of deniability and some PR. If this holds, they’ll have “Lite” experiences next, and other “healthy options” that still don’t change the underlying nature of the product.

Re: Google's Plan to Make Tech Less Addictive

#96
post #28

My cynical read of this is that it's an attack on Facebook. Google has a giant attention platform in YouTube, but Facebook and Instagram are attention platforms. I think YouTube will decline a bit as a result of this, but the rest of Google - and the data collection of Android are untouched. If people become less addicted to their phones, they're still going to have their phone when they go to restaurants and take ph…

There was already a campaign - humanetech.com started by no suprise a former Googler a while back. Through internal studies, they already knew quite a few years ago that Google engineers where as likely as to get addicted and waste time on cat videos, the kardashians and whatever else as much as the people the platforms end up hooking. Those results produced some internal 'what about my kids' outrage. What they then…

Exactly. The PR game is tough, so they have to make moves like these, but it gleams unauthentic when you consider there's teams at Google dedicated to increasing watch-time on Youtube, for example.

If they were really focusing on digital well-being this wouldn’t be a notification; they would just stop auto-playing the next video. They would hide the "related videos" list after your time is up, etc. They don’t have to be drastic; there’s "small" changes that aren’t far-fetched that they could make if this really was a "focus" for them.

"Reminding" you you’re bingeing while you’re bingeing is the kind of stuff a team comes up with when they know doing something to keep people from bingeing is the right thing to do, but they also don’t want to have those crucial-yet-awkard meetings with the Growth team downstairs or argue with the Playback Time team in the next building.

Re: Google's Plan to Make Tech Less Addictive

#97
post #81

Corporation's are made of people and people don't only have the direct interests of the company in mind. I don't understand the commenters responding negativepy to these proposals; by all means be circumspect, but don't criticize a company for making a positive change just because you think it doesn't go far enough.

Agreed. Plenty of people struggle with the problem they're solving here. Especially at Google, where they a) think of themselves as a nice, mission-driven company, and b) they do a lot of user-focused stuff that doesn't immediately contribute to quarterly revenue, and c) they have a workforce that can easily switch jobs, there's plenty of reason to think that they're sincere here. It's surely true that execs looked a…

Lets be real though. Youtube binge-watching is not a matter of "forgetting" to take a break. We have clocks— we’ve all been there bingeing and thinking "uh, when the clock hits XX:00 I’ll stop watching" or "I’ll stop after two more videos", etc.

Recommended videos are very good though, and always very accessible. There's always another great, tailored video auto-playing after the one we're in. A better effort IMO would be to simply stop auto-playing after XX number of minutes; or even just hide the "recommended videos" section behind a button.

Notifying you you're bingeing while you're bingeing and calling it an effort in digital well-being is the kind of stuff a team comes up with when they know doing something to keep people from bingeing is the right thing to do, but they also don’t want to have those crucial-yet-awkard meetings with the Growth team downstairs or argue with the Playback Time team in the next building.

Re: Google's Plan to Make Tech Less Addictive

#98

Which just means that someone else will step in. People will move towards where they needs are met. People dont want the addiction but they want what they are addicted to and you can't just put the genie back in the bottle again. I view this is a political / strategic positioning to guard against legislation I don't see it having any real effect or being of any significance just as I don't consider addiction the faul…

> Which just means that someone else will step in. People will move towards where they needs are met. People dont want the addiction but they want what they are addicted to and you can't just put the genie back in the bottle again.

You're not wrong, but this is more nuanced, because it's the moral scapegoat many use when addressing this issue.

Someone at Youtube trying to optimize for watch time might be aware that making people watch more videos might not the best thing to do. Yet, if it's not Youtube "someone else will step in"-- people will always watch more videos no? Might as well be us who make money out of it.

Re: Google's Plan to Make Tech Less Addictive

#99

I am feeling cynical because none of the announcements mentioned notifications or random reward content. Nor am I familiar with research that shows grayscale reduces addictiveness. I like the put down gesture silencing phones, but there's two things wrong with it. 1) it encourages you to leave the phone easily accessible instead of turning it off 2) its exactly the kind of corporate move to give just enough control t…

Well, look I don't have data at google scale but my mobile scale info suggests people do not turn their phones off and they won't. You might say, "You should" and I'll say, "And if my family needs to get ahold of me for some emergency? Should I just ignore them calling about some emergency with my three year old daughter for dubious performative gestures?" As for 2, once can imagine a world where Google doesn't want…

Your response advances parent commenter’s point. Addicted people come up with excuses why they can’t stop. If you accept that you’re addicted and decide to end it, you will default to a 90s technology lifestyle and allow technology into your life exactly when you want it. Google’s business would be tremendously damaged if people actually broke the addiction, so they are making superficial product changes that keep us high-functioning addicts.

Re: Google's Plan to Make Tech Less Addictive

#100

My cynical read of this is that it's an attack on Facebook. Google has a giant attention platform in YouTube, but Facebook and Instagram are attention platforms. I think YouTube will decline a bit as a result of this, but the rest of Google - and the data collection of Android are untouched. If people become less addicted to their phones, they're still going to have their phone when they go to restaurants and take ph…

Except that Facebook has also stated they too want their products to be less addictive. But let's be real, Google is also very much talking only about real addiction, the negative kind that negatively effects people's lives, like alcoholism does. They absolutely have every incentive to keep you glued to YouTube and Google Maps. ($$$)

Plus, you mention Facebook, maybe because it's popular to shit on them here, but it's really not just them, this is systemic problem across our entire industry.

Netflix has created an environment where people can spend an entire 3 day weekend watching just one show, and barely leave the couch. It works for the brand, but is it healthy? Amazon has built a model that searching for one problem leads you down a rabbit hole of product reviews and other suggestions where you most definitely can waste hours and end up buying tons of junk along the way.

Those are just 4 big brands, but for us, Github keeps iterating to make its platform more addictive. I've spent hours in there finding novel projects and reading code. Or let's not forget about Reddit, I've spent an entire day at the park on Reddit instead of reading the book I went to the park to read.

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