Live data from Hacker News

Go's New Brand

blog.golang.org

91–100 of 301 posts

Re: Go's New Brand

#91
This won't make the language any better.

It will make the language more approachable for new comers.

The Go website is _almost_ as bare bones as it gets. It functions fine and we are familiar with it.

But compared to say Python, the site looks pretty amateur. If you were to judge a language by its website, I'd say Python looks better.

The new branding can lead the way to a more put together presentation, and that could be good for the growth of the community.

Re: Go's New Brand

#92
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

https://en.wikipedia.org/wiki/Dogcow

OK, its old - but it certainly served the same purpose in branding "the priesthood" that lived and breathed the ecosystem.

Less prevelent: see Hexley, Darwin's (unofficial) BSD-Devil Platypus mascot - http://www.hexley.com

Re: Go's New Brand

#93
post #73

Go developers are busy making fancy (or rather, pretty generic and bland) logos and thinking about "brand identities", while developers who use other languages do actual work. Does a programming language really need a logo, a cartoony mascot, an entire "brand guide" pamphlet and a "visual identity"? RMS was right when he said that software industry is more fashion-driven than women's fashion. We see this when develop…

I'm pretty sure that Google hires separate people to work on branding and programming.

Re: Go's New Brand

#94
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

I totally agree. I only started playing with Go a few months ago and remember how amateurish the website and the mascot made it look. It gave the impression that it was a work in progress and research project instead of something that's been around for 8 years and used professionally.

Re: Go's New Brand

#95
The "Go logo" has always been something like "-=GO"[1]. There's not much changing here, unless the announcement signals that they're going to start de-emphasizing the acquired-taste gopher.

[1] See the black/white image halfway down the page-- https://blog.golang.org/gopher

Re: Go's New Brand

#96
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

Well, Apple's logo is a sideways bitten apple. It's a cartoon too, just more stylish.

Re: Go's New Brand

#97
post #76

I know it is petty and irrational but I judge the quality of a software project by how boring it looks, where boringness is better. The more it looks like some university professor's web 0.1 hand-coded HTML project circa 1993 the better. Just look at this sexy boring website, it tells you that things are going to work perfectly with no bullshit or corporate-speak included. https://gcc.gnu.org/

Compare to clang's website, which has the same aesthetic and is half as busy (visually): https://clang.llvm.org/

The logo for LLVM is a big silver dragon

Re: Go's New Brand

#98
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

To be fair I've seen that gopher plastered on many an Apple macbook (along side a wildebeast, an octopus or even a penguin :P).

Re: Go's New Brand

#99
post #79

Can't resist a good design critique so here goes. My take echoes many of the gut first impressions expressed by others. Presumably the Go design team added the speed lines at the left to connote speed, performance, and and the future progress and adoption of the language. But the way the lines are conceived is generic. The variation of lengths, meant to evoke the chaotic air turbulence behind a rapidly accelerating r…

> A clear nod to the linux penguin. And a secret totem to those who have been initiated. A hieroglyph for the high priests. No text necessary. That's... looking into it quite a lot, isn't it? It seems like just a playful mascot.

Yeah, if anything it's a nod to Plan 9's Glenda the bunny -- they're by the same artist, even!

Re: Go's New Brand

#100
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

The brand guidebook is pretty well designed and easy to understand: https://golang.org/s/brandbook

The mascot didn't go away. Too many people in the comments seems to be upset about it...

Post reply on HN