Quit using it. Let's go back to the way the internet used to be, y'know with instant messaging and a multitude of cultures that have their own ecosystems. Let's stop consolidating all of this information and wealth in the hands of people who don't give a shit about what makes us different (unless it sells an ad).
Go back to what, the AIM and Myspace domination? Before Facebook it was Myspace that was the juggernaut of the social media sphere. As the number of people that can freely access the internet grows, you see them focusing around a single social media platform. That's because social media strongly benefits from centralization, it's easier to talk to family and friends if you don't have to manage fifty different account…
In retrospect, at least their business model wasn’t opaque.