Earlier quoted context omitted.
I don't really feel like it's creepy. But I DO believe that we need to come up with a different word other than "invest" for contexts like this. Because when anyone talks about "investing" in a wifi lawnmower, or any other consumer gadget, I think they're seriously misusing the word...
A wifi lawnmower is literally investment--it is the purchase of what in a business sense would be plant assets. Capital. The up-front expenditure of cash to generate value, in the form of saved time, later. Getting used to the idea of home automation as investment, as opposed to just business automation is something that older folks are going to have to come to grips with. But, like, I have Hue lights at home, I have…
That said, I always dreamed of one, as a kid, who had to mow an acre. But as an adult, its clearly not the best option. Stop calling it an 'investment'.