Why a dongle? The chffr app (video / nav data) + panda dongle (sensor data) is a simple way to let anybody participate in data collection, and for comma.ai to build enterprise value by accruing and organizing a gigantic data set that's critical to them or any third party executing the ML at core of self driving. Now pair this with a tweet they posted in June: "Just realized something. You are really going to be happy…
Otherwise, it's just sending data to Comma in exchange for points. If you have one master account minting tokens (throughout the life of the currency), it's not really decentralized. They could have a SQL database with the same decentralization and security profile.
My guess is that the only use of blockchains here is to jump on the current ICO hype.