$120m from investors none of whom were aware you don't need a $400 machine to squeeze the juice from fruit? How do people with so little sense get so much money?
Inheritance
Juicero May Be Feeling the Squeeze
91–100 of 209 posts
Re: Juicero May Be Feeling the Squeeze
#92Alright, someone needs to make a hand cranked version of the juicer now. You could probably 3D print one on the cheap and open source the specs.
Re: Juicero May Be Feeling the Squeeze
#93Huh, I wonder if this was just with certain juice bags, or if they generally pulverize the materials in the bags to make it easier to squeeze. I can easily see this for berries, citrus, etc, but it seems less likely for beets, kale, and other hardier vegetables. Regardless, their actual market has always been restaurants and offices that want to have juice without a mess or someone who knows how to make it, and that…
The bags don't have anything other than juice in them. edit: Or maybe finely chopped stuff. Unclear. I would think they wouldn't bother putting stuff like orange pulp in the bags though.
It says it has chopped raw vegetables and fruits in the packets. They would need to add fruits with lots of juice to compensate for vegetables that need more liquid to be juiced fully like beets or carrots.
Re: Juicero May Be Feeling the Squeeze
#94Earlier quoted context omitted.
I really hate what those machines have done to coffee. It's difficult to explain to people at work, family, and friends how they paid a premium to be overcharged and produce extra waste without coming off like a jerk. I miss getting up from my machine and filling my mug with a regular coffee pot.
They do have one nice advantage over the office or home coffee pot, forgetful people and no warming surface. It does prevent some fires because you have people who forget the basic things.
That is something to be concerned about, but even rudimentary coffee pots have automatic shutoffs and most have other safety measures. Plus even with the long running heating element, they draw much less power than Keurigs. They bother me, but I usually keep my opinion to myself because people get emotionally invested in strong purchases (which coffee has become thanks Keurig).
Re: Juicero May Be Feeling the Squeeze
#95What do the contents of a juice pack look like prior to juicing? As far as I know, it's not possible to manually extract meaningful amounts of juice from leafy greens or root vegetables (e.g., spinach, romaine, kale, beets, ginger) so the ingredients must be processed before going into the packs.
Yeah, I'm surprised they didn't cut one open to exam the contents. That being said, I think a rolling pin would probably work on leafy greens.
Re: Juicero May Be Feeling the Squeeze
#96> Juicero declined to comment. A person close to the company said Juicero is aware the packs can be squeezed by hand but that most people would prefer to use the machine because the process is more consistent and less messy. "We kinda didn't think about this much because the real money is in the packets anyways. This stuff is way better than ink cartridges."
Why not just sell the packets. $5-8 dollars for a juice pack is already bonkers
Agreed. I'd 100% buy one of those packets. No need for the silly machine.
Re: Juicero May Be Feeling the Squeeze
#97> Juicero declined to comment. A person close to the company said Juicero is aware the packs can be squeezed by hand but that most people would prefer to use the machine because the process is more consistent and less messy. "We kinda didn't think about this much because the real money is in the packets anyways. This stuff is way better than ink cartridges."
Why not just sell the packets. $5-8 dollars for a juice pack is already bonkers
Perceptual lock-in. Customers feel like once they've spent the money on the machine, it makes sense to keep buying the packs.
It's a form of the sunk cost fallacy that's frequently exploited in marketing.
Re: Juicero May Be Feeling the Squeeze
#98"Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine." This sounds almost comical...
I don't see why this matters at all -- the disposable juice packs are what extract money from the consumer. It's the razor / replacement blade or printer / ink model. If someone finds out that they really only need the blades, ink, or juice packs, it's no big deal. The problem for the manufacturer comes when consumers figure out that they can use knock-off blades, generic ink, or 3rd party juice packs.
There's something to be said about being able to squeeze your own juice that, at least in my mind, makes it feel like the juice is fresh.
Re: Juicero May Be Feeling the Squeeze
#99>> an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage. Wow, internet connected? I just can't understand this craze to connect anything and everything to internet.
"we want to know EVERYTHING about you", what you do, eat, drink, watched (smartTVs getting screenshots), listened (see BOSE article), make love (iCon), self-satisfy (iVibrate - or whatever it was called), when did you use the toilet (formerly known as "playing angry birds for 10mins) and this is the main purpose of IoT devices..
Looks like people/companies don't focus on how to solve a problem and make money from the solution but more like how they can get into our homes and monetize on the activities recorded.
Re: Juicero May Be Feeling the Squeeze
#100So what's actually inside the packs, very fine bits of wet plant matter? Is there any real benefit of this over just selling bottles of fancy juice?
This is not a product for me but to be the devil's advocate for this post -
a.) single serving in one packaged delivered to customer - no need to take time out of day/week to shop/hand select, also, sometimes hard to get serving size right if doing it manually
b.) package is squeezed on device - no need to clean blender/juicer/prep utensils/prep fruits/vegetables
c.) slightly fresher than buying juice in bottle in store, and don't have to go to store