Earlier quoted context omitted.
also not inexpensive Isn't that what we pay them not insignificant amounts of money for?
You do not buy a perpetual support license with those OSes. The cost of those operating systems was for a given list of compatible hardware. Windows 7 support ended, Windows 8 support ended, and Windows 8.1 is no longer sold, but still supported (so security patches still arrive). Like it or not, I understand MS, as backporting and re-valdating anything is a huge cost. Been there, done that, although for embedded sys…
Well, when it come to Windows 10, I would say that yes, we are effectively paying for a perpetual support license. If Microsoft is comfortable throwing ads at me as a part of normal OS operation (and they are, and keep putting them in new locations I have to disable individually), I'm comfortable saying that I'm paying them perpetually.