Earlier quoted context omitted.
The problem was that back then you didn't have service providers with lock-in on a market, like today's Facebook and the Internet was only a thing for techies, whereas nowadays more than half of the world's population has access to the Internet. Can you just not use Facebook? There are obviously only 3 choices: (1) not use it, but then you won't have an account where all of your friends are; (2) use it with your real…
There's a fourth option: use Facebook with your real name, and separately with fake name(s). For the real-name account, carefully manage "friends" to avoid problems with family, friends, coworkers, etc. Make sure that there's no leakage between your real-name account and fake-name accounts, or among fake-name accounts. Practice good compartmentalization OpSec.
Of course ads profiling of each identities should also be kept separated. And of course a strong privacy statement backed up by some technical information on the architecture should also be a part of that change (Apple iOS security guide is a good example to follow IMHO).
Unfortunately this look so far away from the current Facebook approach to new users "hey trust us type in your IMAP credentials so we can scrape all your acquaintances by snooping all your mails!"