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German judges explain their decision that ad-blocking software is legal

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Re: German judges explain their decision that ad-blocking software is legal

#91
post #3

I'm interested in eventual Google's reaction to ad-blocking software. Will they try to weld ads to web technologies or they'll accept the current situation?

> Will they try to weld ads to web technologies...

Yes, it's called AMP.

Re: German judges explain their decision that ad-blocking software is legal

#92

Why do they not buy the ads and serve them from their servers in a difficult-to-guess way? Like a mid-sentence jpg or whatever?

To serve the ads under the 1st party domain - without ending up in a situation where the entity reporting the number of ad impressions and the entity receiving money based on that number of ad impressions are the same - is often significant effort.

Spiegel can just say "we can show your banner on the top of every page for a week for X euros". We have approximately N page views per week and historically we see that Y% click the banner.

Either someone buys it or they don't - at some price point someone will buy this (Hell I'd personally buy it at some price).

This is what online advertising should be. No impression charging, no targeting, no tracking (and of course no automated fraud prevention)

Today, when tracking and targeting is possible, obviously dumb online ads are hard to sell. Why would I pay $10k to show my shoe banner to everyone if I can pay $0.01 per impression to 20-30 year old shoe geeks only?

If only dumb ads are possible (as in print media) then they will be possible to sell again. Perhaps not for the smallest 95% of web sites, but perhaps for Der Spiegel.

Re: German judges explain their decision that ad-blocking software is legal

#93

Earlier quoted context omitted.

As others mentioned on another thread here recently: * lower power/memory use and greater battery life vs. Chrome or Mozilla * being written by a hardware company vs. a surveillance company

Yes, lower power/memory usage equals better battery life at the cost of performance, Safari is not nearly as perfomant as Chrome or Firefox, and to be honest if you're developing the browser is not your main energy drain. Naive to put trust in either companies use of your details

What?

The browser is 100% my main energy drain when I'm developing. Sublime Text barely takes up any of my power or memory.

Additionally, I don't use a single website where I noticed a performance hit when I switched from Chrome to Safari.

Re: German judges explain their decision that ad-blocking software is legal

#95

Since this submission relates to blocking ads and trackers, I think it's worth bringing up that uBlock Origin [0] is better than Adblock Plus in (all?) ways (see the README for more details). I migrated to it a few years ago and overall I've been very happy with the outcome. I'm opposed to all tracking that isn't opt-in by default. I haven't thought about the topic at great lengths, so there may be cases which I'm fa…

Personally I wish UBO would allow you to easily whitelist unobtrusive ads as part of their filters like ABP does.

Re: German judges explain their decision that ad-blocking software is legal

#96

Earlier quoted context omitted.

As others mentioned on another thread here recently: * lower power/memory use and greater battery life vs. Chrome or Mozilla * being written by a hardware company vs. a surveillance company

Yes, lower power/memory usage equals better battery life at the cost of performance, Safari is not nearly as perfomant as Chrome or Firefox, and to be honest if you're developing the browser is not your main energy drain. Naive to put trust in either companies use of your details

> Yes, lower power/memory usage equals better battery life at the cost of performance,

This is almost never actually the case. In reality, better performance tends to mean better battery due to improved usage of resources.

Re: German judges explain their decision that ad-blocking software is legal

#97

Since this submission relates to blocking ads and trackers, I think it's worth bringing up that uBlock Origin [0] is better than Adblock Plus in (all?) ways (see the README for more details). I migrated to it a few years ago and overall I've been very happy with the outcome. I'm opposed to all tracking that isn't opt-in by default. I haven't thought about the topic at great lengths, so there may be cases which I'm fa…

Personally I wish UBO would allow you to easily whitelist unobtrusive ads as part of their filters like ABP does.

Then people like OP would complain about how ABP has sold out to the inherent evil of advertising and capitalism.

Re: German judges explain their decision that ad-blocking software is legal

#98

Since this submission relates to blocking ads and trackers, I think it's worth bringing up that uBlock Origin [0] is better than Adblock Plus in (all?) ways (see the README for more details). I migrated to it a few years ago and overall I've been very happy with the outcome. I'm opposed to all tracking that isn't opt-in by default. I haven't thought about the topic at great lengths, so there may be cases which I'm fa…

I'd really love it if unlock allowed me to sync whitelisted sites like adblock plus does

Re: German judges explain their decision that ad-blocking software is legal

#99
I quite like AdBlock Plus.

I've been using it for a long while and I appreciate the Acceptable Ads program, nothing is free and I wish to support websites if I can. It's either that or a paywall.

I also use uMatrix, which I recommend to run in conjunction with adblock, it allows for a very finegrained permission control, much more finegrained than uBlock.

Re: German judges explain their decision that ad-blocking software is legal

#100

Since this submission relates to blocking ads and trackers, I think it's worth bringing up that uBlock Origin [0] is better than Adblock Plus in (all?) ways (see the README for more details). I migrated to it a few years ago and overall I've been very happy with the outcome. I'm opposed to all tracking that isn't opt-in by default. I haven't thought about the topic at great lengths, so there may be cases which I'm fa…

The only reason for still using ABP is because you haven't heard of uBlock.

Or maybe because some people prefer it?

I've heard of uBlock and I continue to use ABP, so I guess your theory falls flat. :)

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