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Snapchat Seeks to Raise as Much as $4B in IPO

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Re: Snapchat Seeks to Raise as Much as $4B in IPO

#91

When a company like Uber is raising insane amounts of money I think to myself - "ok, they're working on vehicle automation and other ambitious projects, it makes sense". When a company like snapchat is looking for 4B in addition to existing funding I am left completely dumbfounded. Can someone please explain why they would need this much cash?

It gets more eyeball time than television.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#92
dont forget about sponsored filters. should be a boon for sc. organic marketing. would bet this revenue surpasses sponsored stories. comparisons to fb and twitter are a little off. SC is more of a messaging service than social media

Evan Spiegel isn’t building the next Facebook or Twitter. To some that may be obvious, but it’s important to understand. That’s because Spiegel is driven by the idea that people are looking for alternatives to their curated Facebook and Instagram personas. It’s not a social site, it’s a communication app with a large dose of entertainment on the side.

if youre complaining about discoverabilty you just dont get it and thats OK

[1] http://www.recode.net/2016/5/9/11594144/evan-spiegel-snapcha...

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#93
post #24

Earlier quoted context omitted.

Considering Snapchat revealed Spectacles, which in my mind was an unexpected hardware development, they could use funding for side projects and expansion. Hopefully, they don't become like Twitter and waste all that money for so little gain.

I'm pretty sure that they will write these off evetually. To me they feel very similar to Google glass insofar the customer bases being somewhat similar, maybe spectacles' being somewhat younger.

Google Glass and Spectacles are not even close to the same customer base. Google glass was a luxury beta product for techies with lots of disposable income. Spectacles are targeted towards 15-25yr olds. Google Glass users wanted to use the "future" of technology where as spectacles users want to Snap and share more.

I'm surprised their hasn't been nearly the same adverse reaction to spectacles as there was to glass. Maybe we haven't seen it yet as they haven't been released, but people hated the potential of Google Glass sharing pictures and videos of people without them knowing. Maybe we've changed as a culture enough in these few years.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#94
post #74

There's a sales technique where the first person to state a value causes other people to pick values around it. So Snapchat struck first and says that they are worth 40 billion. Minions listen to that and think that 35 billion would be a bargain.

It doesn't really matter what millions think Snapchat's valuation should be. The vast majority of shares bought at IPO will be from a relatively small number of institutional buyers capable of sophisticated financial analysis.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#95
I'm passive and light user of Snapchat, because I'm following around just 40 people and sporadically use it for messaging. I was really enjoying the Snapchat stories, much more than the messaging. I actually think that the whole messaging experience on Snapchat is pretty poor.

Anyway the point is, that I used to have around 30 stories a day to watch before Instagram introduced their stories. Currently I'm around 10 a day and most people who are on Insta and Snapchat prefer Instagram.

Is that just me, or you see the same decline in usage of Snapchat stories?

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#96

Earlier quoted context omitted.

And how will they make money? Selling ads in the AR world?

How do facebook and Google make money? Selling ads in social network and search land. Having an enormous, religiously active user base has proven time and time again to be a huge cash cow.

That was Twitter's playbook and I thought Twitter wasn't doing so well recently...I'm not saying massive amounts of users isn't valuable, but you still need to play it right.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#97
post #69

Earlier quoted context omitted.

My initial reaction was the same but we already have people walking around wearing or carrying items with corporate branding (sports apparel, well known clothing brands, iPhones etc)

True, I'm not opposed to branding or designer wear, it's just something about seeing a face just covered in them and then sharing it...

> It’s like wearing a sweatshirt with nothing but the word “Nike” on it

Which people currently PAY for the privilege of doing. I agree that the face feels a little more identity-usurping though.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#98

Earlier quoted context omitted.

The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…

Their spectacles is going to be a game changer. I hope it does well (buy also part of me hopes it does not for the sake of everyone's privacy in public). https://www.spectacles.com/

I hope not.

I really dislike the asymmetry between the ability to take pictures of anyone in public easily (assuming spectacles or an equivalent comes out), with low chance of detection (unlike cameras/phones, which are harder to disguise) while being unable to as easily wear a mask in public to preserve some semblance of anonymity. Anti-mask laws exist for a variety of reasons, some of which I am fine with (e.g near banks) and some of which I am not (e.g abuse to shut down things like the Occupy movement). I would like to see a similar treatment of devices like this (spectacles, google glass, or whatever other product people work on in this space).

They should be treated on par with hidden cameras and the like. Until legislation takes care of this, I am not happy with the situation.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#99
post #63

Earlier quoted context omitted.

Lol people post this everytime someone critiques a hyped up new bullshit tech product. Guess what, the vast majority of them fail. Spectacles is not the iPod. It's going to flop, I stand by it.

Your analysis that it is a "gimmick", "bullshit", and "hyped up" is over-simplified and, I think, wrong. There's no need to swear or be mean about this. Some people, myself included (I hate hate hate hate the snapchat app, I'm not able to use it and I can't stand the idea of it) think that Snap does understand product and its market, and has incredible visions for the future with an ability to execute. I think that S…

His argument was cost and lack of utility...

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#100
post #16

Earlier quoted context omitted.

User engagement doesn't pay the bills.

Have you used snapchat? Swipe left from the main screen and I'm shown 4-5 advertisements right away. User engagement + advertisements = bills paid.

Users' appetite for more ads will, in 100% of cases, diminish before shareholder appetite does.
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