Live data from Hacker News

How to Test Drive Your Business Idea Before Quitting Your Job

blog.ladder.io

91–94 of 94 posts

Re: How to Test Drive Your Business Idea Before Quitting Your Job

#92
post #44

Earlier quoted context omitted.

If you don't have the network, you have to build it. There's no real way around that. If you want to start a business and need to stress test your idea like this, you'll need to do outreach. Whether that's cold outreach or attending events or joining the right groups and communities, it's all about the legwork. But the point is you can still do that on your own time without making huge sacrifices. Taking the concept…

So I have this problem, I built an mvp and signup page, attracted a lot of page views, got quite a few signups for the free tier (50 for example) and they were all of the type: sign up, login, look around, never came back. So using these 50 signups/emails as my network, I've done two things; emailed a survey link, and emailed just asking for feedback. And nothing, not one single response to either the survey, or the…

Aside from trying harder to reach those people, you possibly don't have a large enough sample. It is also possible you attracted the wrong people. For example, I'm in a space where there are lots of competing free products and we are a paid one. Just as one example, I had to put "free" as a broad negative keyword in AdWords to try to filter them out. Turns out there are entire classes of keywords that tends to resonate more with people looking for a free solution vs paid that I had to uncover and filter for.

Re: How to Test Drive Your Business Idea Before Quitting Your Job

#93

I hear this is what the creators of Pokemon Go used before they launched their product.

Niantic was an internal startup at Google before spinning out into an independent company in 2015. By that point they already proved out their business idea with a cult hit game called Ingress, off which Pokemon Go is based. So technically yes, you're right :)

Re: How to Test Drive Your Business Idea Before Quitting Your Job

#94
What this article suggests is just one way of starting a startup. It won't work for everyone because for some of us, other's people's problems are only worth solving if the problem also troubles me or the solution somehow deeply interests me.

After all, for some the point of starting a startup is not only about business and money, as a software developer I want to build an application I love, and see it appreciated by others by making it a product and profitable business.

If you have read Paul Graham's essay, you'd know there's another way, the so called "organic ideas", i.e., to build a product that you love and useful to yourself, then sell it to others who have similar needs. To me this is a better way (albeit riskier), in the end of the day if I fail, I still would have a lot of fun and learnt useful skills, rather than just failed to fill a market gap.

Post reply on HN