Earlier quoted context omitted.
No, Kaspersky Labs is using correct terminology. Some rootkits install a backdoor. Not all rootkits install a backdoor -- some merely conceal themselves and operate locally. The famous Sony Rootkit is one such example of a rootkit which did not add a backdoor. The defining characteristic of a rootkit is that it conceals its presence from the rest of the system. Backdoor.OSX.Mokes.a doesn't really do this -- it's only…
Whether the terminology is technically correct or not, I think it's obvious that it can easily be interpreted in different ways, some of which are incorrect. As such, while it may not be wrong, it is poorly chosen, and may be misleading. A better way to phrase it might have been "A sophisticated backdoor targeting OS X discovered".
Unsure how this clears up the rootkit versus backdoor confusion...