Earlier quoted context omitted.
They talked a bit more about differential privacy in the State of the Union. Basically, they hash the data and add noise. By collecting data from a bunch of people that noise gets averaged out. They also limit the amount of samples (over a relatively short period of time) they can get from a single person so they won't be able to identify them.
Intersting. That's a smart way to collect data while not having too much noise flood in the dataset. I need to watch this State of the Union.
You can find all the videos from WWDC 2016 some time after the session is done. I usually check the next day. They have the videos for several previous WWDCs up as well.