This is a great idea, but it seems like it would be more effective if there were fewer items listed. It took me quite a bit of effort to go through the list from top to bottom. An unsolicited suggestion: Maybe it would be best to have to "Buy From YC Companies" page or something like that, and then just select 6-8 of them on a separate "for the holidays" page. At least that way an everyday consumer could quickly scan…
Personally, I'd like to view pre-launch items and gift cards separately from everything else.