I'm calling it now, this is going to hollow out twitter in extremely rapid fashion. I give twitter a couple of months once this launches, they'll do a Wile E Coyote where they walk off the cliff, followed by plummeting. Meta is going to grind the blue bird to a fine powder, not saying this as a Meta fan, just a casual observer. There's massive pent-up demand for an alternative, and so far Bluesky and Mastodon haven't…
I've not seen anyone mention this yet, but: UK twitter is laughing at "Threads" because it's also the title of a notorious made-for-TV horror film about nuclear war https://www.imdb.com/title/tt0090163/ > There's massive pent-up demand for an alternative I'm not quite convinced by this; I think there's demand for things to go back how they were, but that's unsmashing the glass and is fundamentally impossible. Everyon…
I think it's the exact opposite. Musk could roll back most of his hated changes and most users would be happy with that. Staff up a bit to deal with stability and legal problems, and all along the way advertisers would slowly but surely return to previous or greater heights. Twitter still has its network effects and would have its benefits that reduce churn/attrition. As a tool and social space it would still be just as valuable to users as it was a few years ago.
Some of the alternatives look better for now, but they haven't yet had the influx of crypto bots, hustlebros and annoying legions of sycophants that Twitter has been purposely changed to magnify. Reversing course and even making some of those things better (e.g. bots) could even be a net gain for Twitter and its users.
But the thing is, users would still dunk on Elon mercilessly for his buffoonery, and for backing down. And he sees those kinds of personal slights as far more important than Twitter's success (or lack thereof). So yeah, from his perspective and his alone, you can never unsmash the glass. Much of the changes so far have become ride-or-die because they are a matter of Ego.