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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#881

Post by VelesDude »

chrisknyfe wrote: post #811
maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

[flagged]

I ask myself the same thing almost everyday and then that one really cool thing comes along. Yep pretty much mental gambling in the same way other social media is. I got rid of all of that, HN is my last hold out for now.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#882

Post by blindriver »

I don't understand why they need to apologize for this.

At worst, it was a waste of a lot of money over things that seem pretty nice like a trumpet or a piano. Those could have been used by a school or something. And that's the worst criticism I could think of. If the entire thing were 3D graphics, then I actually would be extremely impressed.

Otherwise it's just an ad, and apologizing makes them look weak, not that it will affect them at all.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#884

Post by pc86 »

Tiktaalik wrote: post #689
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

The arcade one particularly distressing given that arcades and their unique arcade hardware are rapidly vanishing across the world without replacement.

Nobody went out and bought a vintage arcade game with "unique arcade hardware." It's almost certainly plywood and an old monitor.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#890

Post by caconym_ »

some_random wrote: post #670
maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

AFAICT people are not so much upset about objects of value being destroyed as they are about the symbolism of creative tools being crushed flat and turned into an iPad. For artists and similar creatives, it evokes the way AI companies have already stolen their intellectual property, and their promise to make them all but obsolete in the future.
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