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Ferrari Luce

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Re: Ferrari Luce

#851

Post by dlivingston »

barrrrald wrote: post #186

The iPhone 5C of Ferraris – and I am sure it'll have the same fate. It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival. https://www.ferrari.com/en-EN/auto/250-europa

The exterior of the car is silly, but I am really and truly blown away by the interior. It's really quite handsome and well-designed. Highly recommend giving this a skim: https://www.ferrari.com/en-EN/auto/ferrari-luce-design

Re: Ferrari Luce

#853

Post by BoingBoomTschak »

komali2 wrote: post #272
Kuyawa wrote: post #208

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.

It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars. I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said. People share ai slop cat pictures on Facebook. There's HN commenters, th…

What are you on? The cyber truck may be ugly, but it's certainly not generic!

Re: Ferrari Luce

#854

Post by wolframhempel »

Snafuh wrote: post #565
wolframhempel wrote: post #460

I've seen a lot of explanations, including one by Marques Brownlee, stating that electric cars need large batteries in the floor, meaning they necessarily have to be taller and more SUV-like—and that, hence, a low, two-seater electric sports car is very hard to pull off with a decent range. But then, the Rimac Nevera is low and fast with 490 km of range—and that was released five years ago. I'm not sure why Ferrari c…

The Luce seats 5 and has a trunk. The Rimac Nevera is a different car category. Ferrari just decided to not make this a 2 seat hypercar. This is the daily driver Ferrari for a small family, similar to the Porsche Cayenne or Panamera.

Maybe that's what I don't get. Ferraris in my mind need to be great at two things: Going 300kph around a racetrack and going 3kph in front of Harrods. If I want a comfy way to get my family around, I'd get a Mercedes.

Re: Ferrari Luce

#855

Post by drdaeman »

l23k4 wrote: post #481
drdaeman wrote: post #478

Earlier quoted context omitted.

What’s awesome about it? It’s not too bad (at least it’s not lit like a Christmas tree), but I’m not sure it’s an awesome UI. Looks like an extremely boring conventional one. That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.

>What’s awesome about it? The fact that it's extremely boring and conventional? >That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings. In this car? A gimmick, could maybe help someone who's trying to learn to drive a bit smoother. In a track car? Useful cornering data

> The fact that it's extremely boring and conventional?

I’d say it’s normal, not awesome. Just not being the new normal (aka enshittified) is not sufficient to qualify.

Re: Ferrari Luce

#856

Post by compiler-guy »

Petersipoi wrote: post #848
compiler-guy wrote: post #778

Earlier quoted context omitted.

Any change in the past 12 months is abolutely not up to the Cayenne, which came to market 24 years ago. Or the Macan, which came to market twelve years ago. And that was the main point of the GP post--how adding SUVs to the mix didn't ruin the brand. But in any event, Porsche sold more cars in 2025 in North America, than any year prior. https://newsroom.porsche.com/en_US/company/porsche-cars-nort... It did take a big…

> But in any event, Porsche sold more cars in 2025 in North America, than any year prior. Porsche sells about as many cars every year as Ferarri has sold in its entire existence. I'm not sure that's a strong indicator of whether or not it "brand" (AKA public perception) is doing well or not. Clearly Ferarri has a strong brand than Porsche, despite only selling 330,000 cars in the past 80 years. And despite Porsche se…

Which is why I was comparing Porsche's 2025 sales data with its own prior years' sales data and not with Ferrari's sales data. Year over year is an imperfect but reasonable-directional proxy for brand staying power, especially given that the product mix didn't change all that much (except that the 718 series were put on hold, which one would expect would make it worse, not better).

"While loyalty has fallen slightly since last year’s study, some brands held strong with buyers. Porsche was the top premium car brand with a 58.2 percent loyalty rate, followed by Mercedes-Benz with a 49.7 percent rate. Lexus ranked highest in the premium SUV segment, with BMW a close second."

https://www.thetruthaboutcars.com/cars/news-blog/j-d-power-p...

For Microsoft, number of licenses sold year-over-year would be relevant. Although the comparison isn’t great because it is harder to switch operating systems than car brands.

Re: Ferrari Luce

#857

Post by DennisP »

purpleidea wrote: post #178

I want a fully open source car. That's luxury!

Among modern EVs, the Aptera will probably be closest. I don't think they're opening the software but they're going all out on right-to-repair for the hardware.

Re: Ferrari Luce

#858

Post by zwaps »

“Sound waves are captured from electro-mechanical vibration in the axles“

Finally! Electronic sound is fine if it is the actual sound of the car instead of some fake recording of a v8

Re: Ferrari Luce

#860

Post by darau1 »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Maybe I'm being silly, but I felt a strange existential dread watching the video. I asked myself: who is being marketed toward? In my head, it's Apple lovers that want to larp as car people, and having the money to waste on such an endeavor.

edit: I just realized, I don't know the price, but I've basically described tesla people. I wonder how many of these buyers already own one...

edit 2: price is around 600,000 USD -- it's a super tesla!

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