Google makes me kind of sad. They used to be so cool, pushing technology forward, making it accessible to the masses, doing things that seemed almost impossible and making it mainstream. Ads were the money stream but they did it tastefully. Now the main page is all ads, dark patterns are everywhere in everything Google does. They've basically become one of the ethically worst technology companies around. Is it inevit…
I'm beginning to believe that it's just impossible to do advertising ethically. The hypothesis is that an advertising firm that attempts to do so will perform worse than ones doing unethical things, and eventually lose customers.
But really the role that the marketing industry (at least for typical products and services) actually plays is to selectively give information to consumers to influence their buying decisions against how they would behave in an efficient market. And then it's a very short and slippery slope to just straight up lying about products and manipulating consumers through their insecurities, which we see happening all the time with how the marketing industry has developed for the last few decades especially with online advertisements.