SpaceX and Tesla made affordable, reusable rockets, and affordable, high performance electric cars with a long range. Those things have obvious value, but required solving big engineering challenges to make them a reality. Musk doesn't seem to have any clear goal with twitter. There are vague ideas about making it subscription-funded rather than advertising-funded, and about having less censorship, but neither are th…
Based on texts exposed via the lawsuit about the purchase, I don't think this is the case. I don't think he, or his advisors, understand that the product at twitter (and other social media) is content moderation. You can have a vision of whatever type of content or pricing scheme you want but without solid content moderation you will lose advertisers, gain lawsuits (people were posting movies the other day) and lose users because the "feed" becomes a muddied mess. Users are only really the product when you can moderate their content to have profit via advertisers.