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Twitter has officially changed its logo to ‘X’

techcrunch.com

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Re: Twitter has officially changed its logo to ‘X’

#841

Post by 1270018080 »

deanc wrote: post #707
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

He’s said X is an app to do everything similar to WeChat in China. I suspect this will blow over and twitter will remain a sub product within a larger app. No way people are going to change the language they use.

Twitter is already gone on desktop. Mobile will shortly follow one they get through app review (funny that they didn't do this beforehand).

Re: Twitter has officially changed its logo to ‘X’

#842

Post by whywhywhywhy »

jkestner wrote: post #710
hosh wrote: post #685

Earlier quoted context omitted.

Elon Musk founded X.com before it bought one of its competitors and changed its name to PayPal. He bought the domain name back from PayPal in 2017 and had been sitting on it for a while. https://en.wikipedia.org/wiki/X.com It looks like this isn't a rebranding so much as making an "everything app". > On October 4, 2022, Elon Musk described his acquisition of Twitter as "an accelerant to creating X, the everything app…

"If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow" sounds impulsive to me. A rebranding would make more sense at the point where you actually roll out those everything features. Him being a marketing engineer, I guess he just had to stay in the conversation this week.

It’s marketing and storytelling.

The impulsiveness and crowd sourcing writes the headline itself.

I’m not implying it’s a super calculated masterplan, more that he just knows it’ll grab headlines and mindshare cheaper than any paid marketing launch ever could.

Re: Twitter has officially changed its logo to ‘X’

#843

Post by [deleted] »

martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

[deleted]

Re: Twitter has officially changed its logo to ‘X’

#844

Post by soderfoo »

justo-rivera wrote: post #824
Balgair wrote: post #781

Earlier quoted context omitted.

> (why would he care so much about this, boredom?) > due to extreme unreflected and unchecked ego Unfortunately, I think it's worse than that. My belief is that it's manic phases caused by bipolar disorder. If you squint and chart these 'manic' decisions, it seems to be about every 4-5 months. In between he'll often (though not always) post some self-reflective and more 'down' things and be generally more quiet (reme…

In what sense is bipolar disorder worse than extreme unreflected and unchecked ego?

Mixed episodes and the inevitable downward swing to depression.

Mixed episodes are no joke, I've experienced a couple and hope to never do so again.

Re: Twitter has officially changed its logo to ‘X’

#845

Post by red-iron-pine »

praptak wrote: post #653
AirMax98 wrote: post #598

Earlier quoted context omitted.

> For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. A reminder that Elon had to be sued into buying this company.

So he wanted it to take it off the stock market, fix it, yada yada but then realized this is a bad idea?

TSLA was crazy overvalued, does no one remember that? The reason the ARK funds and Cathie Woods is famous is basically cuz she bet the farm on TSLA.

The stock was absurd -- cars with QA issues and lots of recalls outperforming stocks like Ford or Toyota, companies with decades of making reliable vehicles.

Everyone knew it was overvalued by a long shot, and if Musk sold it would crater. So create a headline grabbing buy that would justify shedding tons of shares, then back out and keep the $$$. When TSLA later has a correction he can just ignore it -- got his money already -- and launch some buybacks on the cheap.

Except he couldn't back out.

Re: Twitter has officially changed its logo to ‘X’

#846

Post by gremlinsinc »

martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

if he wanted all that, he wouldn't have cratered the app economy around Twitter's API, nobody's going to be build apps like taxi/restaurant booking services off the framework if they can't afford to even get started.

Re: Twitter has officially changed its logo to ‘X’

#847

Post by [deleted] »

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

[deleted]

Re: Twitter has officially changed its logo to ‘X’

#848

Post by lostlogin »

vharuck wrote: post #794
themagician wrote: post #555

Earlier quoted context omitted.

His vision is to turn it into a bank. He talked about this with Baron's last year. The part of the "everything app" he actually cares about is banking. His goal is to make it into the world's largest bank. He actually said so. Honestly, not a bad idea. If you are the world's richest person you might as well have a company that can actually make money.

Elon has become known for mandating large policy changes at Twitter. These change the way the service works, what different features mean, and how much sway different users have on the communities. By now, business owners should know not to rely on Twitter's features or community remaining unchanged beyond maybe a couple years. Which isn't terrible. It's a social media service, society is inherently messy, and messin…

> business owners should know not to rely on Twitter's features or community remaining unchanged beyond maybe a couple years.

It’s more like hours or days under Elon. Maybe weeks but certainly not years.

Re: Twitter has officially changed its logo to ‘X’

#849

Post by qwertox »

I wonder if this is because of Musk's fixation on him owning x.com since he was a young man.

Twitter by itself is a valuable brand, why ditch it for a letter which he embeds in apocalyptical darkness?

And regarding the logo, would it give him OCD if he realized that he could have elongated one side of the stick into the center of the area in order for it to also symbol a line crossing a plane?

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