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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#831

Post by rchaud »

Tiktaalik wrote: post #689
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

The arcade one particularly distressing given that arcades and their unique arcade hardware are rapidly vanishing across the world without replacement.

Why would you need that when for the low price of 25 quarters a month, you could have Apple Arcade(TM)? /s

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#832

Post by bmitc »

bagels wrote: post #140
bmitc wrote: post #98

I don't think one needs to be Japanese to be offended by that ad. Also, it's amazing at how accurate it is describing Apple's general corporate approach.

I don't think one needs to be offended, it's a choice.

Is less about being offended and more about having a negative emotional response, which is perfectly natural and often involuntary.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#833

Post by napierzaza »

maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

[dead]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#834

Post by monksy »

some_random wrote: post #670
maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

It's not your personal trumpet that is getting smashed.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#835

Post by 542458 »

robertoandred wrote: post #727
dogman144 wrote: post #584

This ad said the quiet part out loud about what the average technologist thinks of the average liberal arts pursuit. It just had to manifest as an ad from an insulated marketing dept for it to finally happen “in the open.” No surprises, and it was nice to see it out stated clearly.

Technology (especially comp sci) falls under liberal arts.

To be more explicit, liberal arts refers to art as in skill, not as in fine arts. Liberal arts education is the dominant educational paradigm in the western world. Any education that emphasizes being well-rounded any knowing something about many subjects is typically a liberal arts education (compared to a technical or professional education where you just learn a lot about a single subject).

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#836

Post by bnralt »

Tiktaalik wrote: post #689
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

The arcade one particularly distressing given that arcades and their unique arcade hardware are rapidly vanishing across the world without replacement.

The console says “Space Imploder,” which isn’t a real arcade console, from what I can tell. There’s more discussion here[1], but it seems likely that a lot of the things weren’t real (or if they were real, they weren’t were junk that was broken beyond repair).

This seems to be a major point that’s missing from the discussion. If a lot of this is stuff that was fake or already headed for the dump, it completely undermines the argument that perfectly good equipment was destroyed.

[1] https://vi-control.net/community/threads/apple-destroys-vint...

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#837

Post by rchaud »

advisedwang wrote: post #829

What a bonanza of free air for Apple. I would never have known about this product launch except for this brouhaha. Now I know their launch, the key feature their selling, and the concept backing it. What a coup for whoever is running this campaign. An apology is a genius addition. More free coverage for them, and they get to "be doing the right thing" while getting it!

This might be true if the person watching it had just been defrosted from cryogenic storage. Apple releasing another iPad update is not an uncommon occurrence.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#838

Post by jonahx »

advisedwang wrote: post #829

What a bonanza of free air for Apple. I would never have known about this product launch except for this brouhaha. Now I know their launch, the key feature their selling, and the concept backing it. What a coup for whoever is running this campaign. An apology is a genius addition. More free coverage for them, and they get to "be doing the right thing" while getting it!

My first thought as well was that all the reporting on this were obvious "submarine articles":

https://paulgraham.com/submarine.html

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#840

Post by INTPenis »

hk__2 wrote: post #607
INTPenis wrote: post #586

They made a cheetah run along a Jeep. Who cares? This is only outrage because people want to be outraged at Apple. And I don't own a single Apple product telling you this.

See https://news.ycombinator.com/item?id=40314035

No, you see https://news.ycombinator.com/item?id=40322371

It was all just stolen from an LG ad in 2009. And nobody got upset at that.

So clearly this is about Apple as a brand evoking emotions and fake outrage.

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