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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#821
post #452

Earlier quoted context omitted.

Never understood why the yanks don't like vans? Pickups are much less popular here in the UK, many more people use vans. A crew cab van with removable seats is infinitely more flexible than a pickup, other than long stuff which you chuck on a roof rack.

Vans don't project manliness. Most people don't use pickup trucks for pickup truck things. They'd be fine with a station wagon, but they have self-confidence issues.

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#822

Earlier quoted context omitted.

No, but a sprinter van is going to provide better actual utility for most trades and a 80k f150 platinum is a long way away from a white 2 door long bed which can make the spend not make sense business wise. As you say though I do see trades workers with the fancy pickup trucks (often with a trailer, cant scratch that bed paint aha) which I attribute to low interest on auto loans and poor business sense.

Lol, these people do not care about sprinter vans. The online crowd has such a love for sprinter vans, I don't see anyone talking about them except a very small group. The people around me have F250s + a trailer twice the size of a small sprinter. They can work and have a small house behind them when needed.

The Euro vans (sprinter and transit) are very well suited to businesses who'll own new stuff, depreciate and trade in before it's out of warranty. There's a reason those things get exported to the low labor cost 3rd world from there rather than winding up on used car lots like domestic van based single rear wheel box trucks and utility body stuff.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#823

Unless they come right back with a comparable implementation with a maverick/ranger type form factor, Ford is absolutely shot itself in the foot canceling the lightning. I’ve been Evie only for five years and have driven both the electric Silverado and the lightning. I bought the lightning. It’s fantastic. They are absolute idiots for discontinuing it.

Also bought a Lightning. I use it for plenty of truck related things that don't involve towing and it's great. I like to target shoot on family farm land, and it's awesome to toss my steel targets and equipment in the bed and offroad to the area I shoot on (there's an area pretty far in with a sharp elevation change that's created a large berm). Or going to lowes to get a ton of fertilizer/plants/gardening equipment for my spouse.

I also use it to commute, and it's even better at that (part of that is mine being the Platinum trim). Quiet, smooth, powerful, has Android Auto/CarPlay (unlike GM's products), etc.

They really are a fantastic vehicle for those who don't need to quickly tow heavy trailers 400 miles. Especially on the used market.

I think the issue was that Ford wasn't making much margin on them and they weren't moving sufficient volume to make up for that. (around 20K/yr avg)

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#824

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> Certain jobs in certain trades, not all of them Correct, which is why I used said most trades and not all trades > Base F150 starts at half that. This is silly The average new vehicle price in the US is 50k, people are not buying the base model.

> The average new vehicle price in the US is 50k, people are not buying the base model. Half of the vehicles are below 50k.

Way than half. Average is dragged up by 100k F-550s with $100k service bodies installed on them and $200k+ exotic cars. There are no negative and zero dollar sales to drag down the average.

This is a textbook example of a case where median would be better.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#825

Earlier quoted context omitted.

That's opinion/stereotype, and unsupported. From Rob Cockerham's experiment (2002): "I guessed that 98% of all truck beds are empty" "In 25 minutes I had counted 150 trucks, and 99 of them had been empty. This 66% empty ratio was much lower than I had expected. I hadn't realized that so many trucks were being so successfully utilized." "The results were similar: 39% of the trucks were hauling goods, and 61 of them we…

I'd imagine that % changes heavily on hour in the day and road observed. People using truck for work (tradesman etc) do it all thorough the day. People who just use it as status symbol get to work and back from work at given hour. Also probably more usage in weekend when people doing weekend project go shop and people not doing that don't even get out on the longer trips. Sitting on one road for an hour (and looking…

The "peak traffic" that all the 9-5 office workers on HN see is also not when trucks that carry things move. Blue collar work usually starts at 6/7/8am.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#826

Earlier quoted context omitted.

It is utility, just not the utility you're thinking of. Try spending all day, every day in a basic, rough riding pickup truck, then compare it to spending all day in a "luxobarge" that can still tow a 7,000lb trailer. To the people I know who drive trucks like that, they're basically mobile offices.

Yep. The internet loves to bash truck owners as all being the same one guy who buys a truck to drive 1.3 miles to the office every day, but the audience of truck buyers is huge and diverse. Acting like nobody who buys a truck actually uses it or thinking that contractors couldn’t possibly appreciate (or deserve?) a nice interior for what is basically their mobile office is pretty out of touch.

>he internet loves to bash truck owners as all being the same one guy who buys a truck to drive 1.3 miles to the office every day

Because the only truck owners the people who bash trucks see are their neighbor across the street who is that guy.

The demographically comparable guy who commutes in 80mi one way from his "country estate" in his Audi isn't on the internet bashing truck owners because the guy he lives across from uses his truck.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#827
post #591

Earlier quoted context omitted.

Having grown up in the mountains, and currently living in a hilly snowy area, no thanks I'll keep my SUV. My in laws have a mini van, and it's not great. I deal and have dealt with enough deep snow that would eat a van. I still might get a Sienna Hybrid for daily commuter

He said Van, not mini van. I think you two are thinking of different vehicles.

I like sprinter vans, but they won't fit in my garage.

It also makes more sense for me to get a large SUV, as towing is important.

The SUV or Truck is still more capable in hazardous road/off-road conditions compared to the van.

Though in my current neck of the woods, a Sprinter would satisfy my needs well.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#828
post #733

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

> It's a $60,000 four-door lifted luxobarge with leather interior and a short bed It can be that but all the major manufacturers have a ton of trim levels and options. Personally I drive a f150 that doesn't even have power windows. Most Cybertrucks I've seen in the wild are running at a low ground clearance, reminiscent of a 'coupe utility' vehicle like an El Camino.

If you look at the cybertruck's architecture it basically is the "top end" of that line.

It's a big car platform with a bed. It's the "top of the line" for "car based" pickups like the old Subarus, the Maverick/SantaCruz and Ridgeline.

While it nominally competes with the F150 it doesn't really. Same as how the Ridgeline nominally competes with the Ranger, but doesn't really.

I think it's a real shame the cyber truck never took off. While gimmicky I think the longevity of it's absolutely stupid thick(er than typical) gauge stainless body would have put pressure on other OEMs to stop building shitty truck beds that dent and rust if you look at them funy.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#829

Earlier quoted context omitted.

I don't think they're really killing it. The Lightning EREV is next, and my bet is it's almost identical to the BEV version but with an engine where the big beautiful frunk is now. Gives them something to sell the people who think they need big range numbers, but also gives them an easy path back to a full BEV. I kind of expect them to backpedal on the full cancelation and make both vehicles.

> my bet is it's almost identical to the BEV version but with an engine where the big beautiful frunk is now Would be interesting how small and how cheap you can design a ~50kW genset to be (any smaller and you don't gain that highly coveted towing range). I don't think it's an easy task, you still need to integrate the crash compliant fuel tank, the emissions compliant exhaust system, water cooling for the engine, e…

If I had to bet; they'll put their 3.7L V6 in and run it on the miller cycle with a fixed drive to hit @130+kW or so.

The changes for cooling, etc. will be substantial, but the problem space is already well-known by the team, so the time to market probably won't be as long as we think.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#830

Earlier quoted context omitted.

I think your generalization is the bad one. Most trade jobs get better value out of vans compared to trucks. Vans offer awd, I am not sure a 4x4 offers much value. Most companies prefer vans over trucks. Much better economics.

Fullsize vans don't offer AWD at a reasonable price point. Either AWD/4wd is necessary when you're going to other people's property because you can't guarantee any given property isn't an icy shithole and when you're a professional being paid by them to be there for a specific purpose the last thing you wanna do is slip out trying to do a 25-point turn on their stupid sloped driveway and put a tire in the landscaping…

Maybe we are talking about different things. AWD is a $4k upgrade on a transit. 4wd buys you nothing and at that point it’s more about the tires.

Even in cold parts of the US your hvac or plumber is going to be using something like a transit. Very few trade jobs opt for a truck. They don’t make economic sense and impossible to secure anything in the bed.

Sure landscaping crews can utilize trucks but even then, your mowing operation can get more value from a transit style van if they are only using pus mowers.

Maybe it’s just in my neck of the woods but if you cannot get up or down a hill because a homeowner does not clear their driveway then it’s a no go. Very acceptable boundary.

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