This is extremely refreshing. I think that it would be possible to make something like this in the US for under $15K even. Cars and trucks are so over-engineered and come with tons of low value options intended to drive up the price. For a case in point, consider that headlights that turn on and off automatically in response to darkness (or rain) are not a standard feature on many cars, yet they include a manual swit…
The closest this comes to is a Dacia spring. Which is not a great car. The dacia could not be made at US labor costs. 15k is an absurd price, Chinese companies can do it because they pay Chinese labor costs and have serious economies of scale. Unless you sell hundreds of thousands of these a year AND pay US workers like Chinese ones, 15k will not happen.