Earlier quoted context omitted.
As the article points out, many NFTs are implemented by storing a URL in the blockchain; the digital artwork sits on some server and is reachable by that link. Fine, you can prove that you own the URL. But what that URL points to can change out from under you, so there's no way to make that trustless. If you own the domain and the server that it points to, the registrar can take the domain away from you and give it t…
So, this has a really easy fix. The NFT points to a content hash, and the content is uploaded to the Internet Archive (and they're compensated for the storage) as part of the NFT minting process. Your ownership is now on a distributed ledger, with a cryptographic hash of the content, paired with long term storage of said digital artwork. The Internet Archive's costs are ~$2/GB to store content in perpetuity, which se…
Or those NFT contents (and the URL domain!) are guaranteed not to disappear unless many web 1.0 and 2.0 services people was paying for and went out of business?
An article about this: https://www.theverge.com/2021/3/25/22349242/nft-metadata-exp...