Nilay Patel has been talking about "Google Zero" - the moment when Google effectively stops sending any traffic to other sites - for a few years now: https://www.theverge.com/24167865/google-zero-search-crash-h...
The web as we know it is over. Websites will die on the vine if LLMs intermediate all the content. The "website" of the future will be an API optimized for LLM crawlers, serving plain-text content that no end-user will ever view directly. The SEO game will change to LLMAO.
* A large fraction of people are realizing that some search engines are soft-censoring, already; * Another fraction of people will not accept AI agent slop as a replacement for website search; * Another fraction of users will get annoyed/tired with not getting directed anywhere; * Another fraction of users does not rely on AI-focused/AI-exclusive search engine.
Between the lot of those, the non-Google-covered Internet has, and will, live on. Yes, with _less_ traffic - nto _no_ traffic.