Apple and NVIDIA are excruciatingly unpopular amount the "techie" crowd precisely for choosing proprietary licenses and closed, proprietary environments. Every single time they are brought up you can be guaranteed a screed about how Linus gave NVIDIA the finger that one time, or people don't like the extent to which NVIDIA supports Wayland (which is not zero!).
People absolutely do not accept the explanation that these companies are businesses that spend R&D money developing novel hardware and software and won't immediately race to interoperate with copycat standards from competitors who want to leech off that R&D once it's proven commercially viable. Nor do they have to expand the scope of their work to implement that one feature 0.1% of users want, nor are they obligated to open things up to allow you to implement the things they won't. And nor are you obligated to use their product if you don't find it satisfactory.
I guess it really goes to show how much Copyleft has won the war that people are immediately hostile to proprietary licenses today, particularly in consumer-facing technology. Oddly this does not seem to apply to more industrial or embedded use-cases, you don't see anyone ranting about the awful proprietary Xilinx toolchain or Broadcom's awful binary SOC blobs any time those products are brought up. But then again it does apply to software APIs and such?
It's probably not unfair to say that "anything I use should be free and open but also enough people should pay me that I should be able to make a living" is not an unfair characterization here. Everyone wants nice things, they don't want to pay for them. That's why gmail and Windows 10 and other spyware-funded services are so popular.