The fun of programming languages and open source software is, guess what, you can change it. You don't like it? Write an alias in your bashrc. OSS authors are not held to a standard defined by all of you - they are welcome to express themselves however they want. For instance, my mother would find Brainfuck quite offensive. That doesn't mean the author should change the name. I think the play on words is quite clever…
You're missing the point. It's not about being offensive but about being self-explanatory. For this initiative to be successful it needs to have a wide support and large user base which is not gonna happen with a name based on an insider joke only. Just look at the effort and energy dispersed in discussing the name here that could have been used to improve their database if they had chosen a good name for their tool.
Good insight.